Our established marketing group seeks a skilled wordsmith to enhance our online presence and drive customer engagement. We are in need of a Web Content Copywriter who can create compelling and persuasive content that speaks directly to our target demographic and communicates our brand values. Your words will be the bridge that connects our services to our customers' needs. This is a hybrid role based in Winston-Salem, NC, requiring a blend of remote work and in-office collaboration. This is a chance to directly impact our online marketing success.
Core Responsibilities
- Develop original, high-quality website copy that reflects our brand's voice and identity.
- Craft engaging blog posts, articles, and news items to attract and retain website visitors.
- Write compelling product descriptions that highlight key features and benefits, optimized for SEO.
- Create persuasive call-to-actions that encourage user interaction and conversions.
- Edit and proofread all web content to ensure accuracy, clarity, and consistency.
- Collaborate with marketing and design teams to develop cohesive content strategies.
- Conduct keyword research and integrate SEO best practices into all content.
- Monitor website traffic and analyze content performance to identify areas for improvement.
- Stay up-to-date with the latest trends in web content, SEO, and digital marketing.
- Revise website content based on performance metrics and user feedback.
Desired Traits
- An intellectual curiosity and a passion for writing exceptional content. You can write about complex ideas in an engaging way.
- Adaptability in producing a variety of styles – from snappy marketing copy to in-depth reporting on company initiatives.
- Expertise in crafting copy that converts.
- Capability to manage workload and maintain timelines.
- You love seeing your words contribute to real-world marketing impact.
- Understanding of SEO principles and how to apply them in content creation.
Your Background & Education
- A background in journalism, marketing, communications, or a related field.
- A portfolio of exceptional web content samples that demonstrate writing ability.
- Experience with Content Management Systems (CMS) such as WordPress or Drupal.
- Solid foundation in SEO optimization practices and tools.
- Proficiency in using web analytics tools to track content performance.
- A knack for grasping technical or intricate subjects and writing about them clearly and efficiently.
- Familiarity with digital marketing concepts, social media marketing, and online advertising.
Why Join Our Marketing Team?
- Opportunity to contribute creatively and leave a visible imprint on a quickly growing brand. Your ideas are valued and implemented.
- Team-based collaborative approach to marketing, working across silos to deliver impactful campaigns.
- Growth opportunities through mentorship and formal training. We want you to build new skill sets.
- An inviting and exciting creative environment.
- Health, dental, and vision insurance coverage options.
- Paid time off, including holidays, vacation time, and sick days. Rest and rejuvenation are priorities.
- Opportunities to participate in company events and team-building activities. Camaraderie is important.
- We invest in you, providing resources for personal and professional growth.