We're a data-driven marketing firm in Albuquerque, and we need a talented Email Marketing Specialist to join our growing team. If you're a technically inclined email marketing expert with a knack for crafting compelling narratives and optimizing campaigns for peak performance, we encourage you to apply! This role blends technical proficiency with creative flair, demanding someone comfortable navigating data, setting up complex automations, and writing high-converting email copy.
Primary Objectives
- Develop and execute email marketing campaigns aligned with marketing strategies and business goals.
- Manage and optimize email automation flows to improve customer engagement and conversions.
- Analyze campaign performance, providing actionable insights and recommendations for future improvement.
- Collaborate with creative and technical teams to produce engaging email content and resolve technical problems.
- Ensure CAN-SPAM compliance and monitor list health.
Core Functions
- Implement and manage email marketing software to create, schedule, and track email campaigns.
- A/B test different email elements to optimize campaign performance.
- Segment email lists based on various criteria (demographics, behavior, etc.) to personalize messaging.
- Develop email templates that are visually appealing and optimized for both desktop and mobile viewing.
- Provide regular reports on email campaign performance, including open rates, click-through rates, conversion rates, and ROI.
Required Expertise
- Proven experience in email marketing, particularly within a technical context.
- Solid understanding of email marketing principles, including deliverability, segmentation, and A/B testing.
- Expertise in using email marketing software such as Mailchimp, HubSpot, or similar platforms.
- Knowledge of HTML/CSS and email design best practices.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Ability to troubleshoot technical issues related to email delivery and rendering.
Ideal Attributes
- Strong writing and communication abilities to craft persuasive and targeted email content.
- Experience with marketing automation and CRM systems (e.g., Salesforce, Marketo).
- Knowledge of data privacy regulations and best practices for handling personal data.
- Problem-solving abilities and a willingness to work independently.
Compensation & Perks
- Competitive base salary commensurate with expertise and background.
- Full medical, dental, and vision insurance packages for entire family.
- Generous time-off policy, covering holidays, vacation, and sick days.
- Professional development opportunities including attending training sessions and conferences.
- Casual work environment in downtown Albuquerque, right by popular eateries.
- Performance bonuses based on quarterly team goals.
This Email Marketing Specialist opportunity is your path to growing professionally with a supportive team in sunny Albuquerque. If you're keen to drive impactful outcomes via effective email marketing, we want to talk with you.