Our expanding educational resource team seeks a seasoned content strategist to develop engaging and informative materials across multiple platforms. We are looking for a contractor who excels at crafting compelling narratives that resonate with diverse learning styles and technical knowledge levels.
As a Content Strategist in St. Paul, MN, you will work closely with subject matter experts and instructional designers to map out learning pathways, define content requirements, and ensure consistency in voice and messaging. The role requires a balance of creative vision and practical execution.
Key Responsibilities
- Conduct comprehensive content audits and gap analyses to identify opportunities for improvement.
- Develop and execute content strategies aligned with overall organizational goals and learning objectives.
- Collaborate with cross-functional teams to define content requirements, target audiences, and success metrics.
- Create content calendars and manage the production pipeline to ensure timely delivery of high-quality materials.
- Optimize content for search engines and other discovery platforms to maximize reach and impact.
- Maintain a style guide and ensure consistency in voice, tone, and branding across all materials.
- Measure and analyze content performance to identify areas for improvement and inform future strategies.
What We are Looking For
- A seasoned professional background in content strategy, instructional design, or a related field. You probably spent a good time creating some technical content, and know the nuances of how content should be consumed based on the topic.
- Strong understanding of learning principles and instructional design methodologies.
- Hands-on expertise in content management systems (CMS) and other content creation tools.
- Exceptional communication, collaboration, and project management skills.
- Analytical mind and the ability to use data to inform content decisions.
- A genuine passion for learning and education.
- Professional development should showcase an ever improving style of understanding.
Why Join Us?
- Flexible work arrangement (remote or hybrid options available)
- Collaborative and supportive work environment.
- Opportunity to make a meaningful impact on education.
- Competitive compensation based on experience and qualifications.
- Chance to work with a talented and dedicated team.
- Engage with the local St. Paul education ecosystem.