Our communications team at a leading Plano-based tech firm is seeking a skilled web content specialist. We aren't looking for someone who simply "writes well"; we need an online wordsmith who understands how to craft compelling, SEO-driven narratives that resonate with diverse audiences. If you have a knack for translating complex technical information into easily digestible content and thrive in a collaborative, fast-paced atmosphere, this could be the perfect role. The team needs an individual who can jump into current projects while bringing new ideas forward that keep content fresh and innovative. Think you can elevate content while maintaining a keen eye on performance metrics?
Your Daily Impact:
- Developing engaging, keyword-rich website copy, blog posts, and marketing materials.
- Collaborating closely with product managers, developers, and designers to deeply grasp software capabilities.
- Optimizing existing website content for maximum search engine visibility and user engagement. A significant component will be improving readability and keyword integration of aging content.
- Tracking and analyzing content performance, identifying areas for improvement, and implementing data-driven optimizations.
- Staying up-to-date on industry trends, search engine algorithm updates, and content marketing best practices.
- Supporting our overall communications efforts across various channels.
- Writing and editing content to support brand development goals.
Your Artistic Profile
- Minimum of three years of experience crafting web content in a tech-focused environment. Bonus points for SaaS.
- Proficiency in SEO writing best practices, keyword research tools, and content management systems (CMS).
- A solid grasp of digital marketing principles, including audience segmentation, lead generation, and conversion optimization.
- Exceptional communication, collaboration, and project management skills. We need someone who enjoys a high-velocity content pipeline.
- Bachelor's degree in English, Journalism, Marketing, or a related field. Continuing education and certifications are appreciated.
- A portfolio brimming with successful web content examples that demonstrate your ability to craft compelling narratives.
- Familiarity with Google Analytics and other web analytics tools for content performance analysis.
Studio Culture
- Competitive compensation and benefits, including medical, dental, and vision coverage.
- Unlimited vacation time.
- A vibrant and supportive work environment with abundant opportunities for professional growth and development.
- Access to the latest marketing technologies and content creation tools.
- Opportunities to attend industry events and training conferences to stay abreast of the latest trends.
- Regular team-building events and social activities to foster camaraderie and collaboration.
- A chance to work with a talented and passionate team of communications professionals who are committed to making a difference. We’re not a huge operation, so every single role truly matters.
In this position, your contributions extend well beyond the role of "content creator". You will serve as a critical pillar to the marketing function, making sure our message resonates with both technical and non-technical audiences, pushing performance across all fronts of the web, and ensuring that our team exceeds quarterly goals.