We're a Baltimore-based organization committed to empowering communities through accessible and impactful digital storytelling. As our freelance Web Content Specialist, your primary focus will be creating engaging, informative, and optimized content that drives awareness and inspires action. We need someone who understands how to craft a narrative that resonates deeply with our target audience.
Your Key Endeavors:
- Content Generation: Develop a diverse array of content, including website copy, blog posts, social media updates, and email campaigns, all aligned with our organization's goals.
- SEO Optimization: Conduct thorough keyword research and integrate SEO best practices into all content to enhance visibility and drive organic traffic. Consider how audiences might search specifically in the Baltimore region, incorporating local landmarks or community initiatives when relevant.
- Storytelling Expertise: Craft compelling stories that showcase the impact of our work, highlighting the individuals and communities we serve.
- Content Calendar Management: Collaborate with our team to develop and maintain a content calendar that ensures a consistent and engaging online presence.
- Performance Tracking: Monitor and analyze content performance using analytics tools to identify areas for improvement and optimize strategies accordingly.
- Platform Versatility: Must have experience with various CMS platforms. Our organization works with WordPress, and you will be expected to readily work within our existing framework.
Expertise You Bring:
- Proven practical knowledge in web content creation and digital marketing.
- Proficiency in SEO principles and keyword research tools.
- Exceptional writing, editing, and proofreading abilities.
- A passion for storytelling and making a positive social impact.
- Familiarity with analytics platforms and performance tracking metrics.
- The capability to work independently and collaboratively within a dynamic team setting.
- Portfolio showcasing examples of successful web content projects.
What We Offer:
- Competitive hourly rates commensurate with experience and skills.
- Flexible work arrangements with both remote and on-site options available in Baltimore, MD.
- Opportunities to contribute to a meaningful cause and make a tangible difference in the community.
- A collaborative and supportive work environment that values creativity and innovation.
- Professional development opportunities to enhance your skills and advance your career.
Our Commitment to Your Success:
We provide the resources, support, and autonomy you need to excel. We are dedicated to fostering a culture of innovation, collaboration, and professional growth. Your contributions will be valued and celebrated, and you'll have the opportunity to shape the future of our organization's digital presence. Our organization prides itself on maintaining close connections to the Baltimore community, frequently spotlighting local events and figures in our social media postings. Your work here has the potential to create real change throughout the area.