Our editorial team is looking for a talented web content specialist based in or near Portland, Oregon, ready to infuse local knowledge into engaging blog posts, website copy, and marketing materials. If you have a knack for uncovering the essence of the Pacific Northwest’s distinct culture and translating it into relatable and informative content, we want to hear from you!
Your Role: As a critical player in our content marketing team, you'll be responsible for researching, writing, and editing a wide array of materials, all geared toward increasing organic traffic, enhancing user engagement, and boosting brand visibility. Your goal will be to showcase Portland's unique personality and lifestyle to a global audience, highlighting the region’s artistic vibe, culinary scene, and outdoor attractions.
Key Responsibilities:
- Create original web content (400-600 words), including blog articles, service pages, and landing pages, focusing on SEO best practices to rank high in search results.
- Develop engaging narratives highlighting local businesses, community events, and unique Portland experiences.
- Conduct thorough keyword research, using tools like Google Keyword Planner and SEMrush, to uncover high-potential search terms related to Portland and its offerings.
- Collaborate closely with the SEO team to align content strategy with broader digital marketing goals.
- Edit and proofread existing web content, optimizing for readability, clarity, and SEO value.
- Use content management systems (CMS) to publish, schedule, and update content efficiently.
- Keep abreast of content marketing trends, tools, and techniques to improve content quality and delivery.
- Monitor website traffic, bounce rates, and conversion rates, using Google Analytics and other relevant platforms, to assess content performance and iterate as necessary.
Desirable Qualifications:
- Previous experience in content writing, copywriting, or digital marketing.
- Familiarity with SEO principles, including keyword research, on-page optimization, and link building.
- Proven ability to create compelling content across various formats, including blog posts, website copy, and email campaigns.
- Strong understanding of Portland's local culture and the unique characteristics that make the city stand out.
- Excellent communication, research, and time management skills.
- Proficiency in content management systems (CMS), such as WordPress, Drupal, or Joomla.
- Ability to work independently and collaboratively as part of a team.
- Degree or certification in English, Journalism, Marketing, Communications, or related field
What You'll Gain:
- An avenue to shape narratives of a popular city
- The freedom to work on projects covering a variety of interests
- A workplace that promotes ongoing growth and skills enhancement
- A diverse team environment where every contribution is valued
- Comprehensive benefits, including paid time off, medical insurance, and retirement options