Our e-commerce platform is expanding, and we need someone skilled in crafting product descriptions that not only inform but also entice customers. As a Product Description Writer in Buffalo, NY, you'll be at the forefront of enhancing our online presence and driving sales through compelling content.
Role Mission Transform product information into engaging stories that resonate with our target audience. Your copy will be instrumental in improving product visibility, SEO rankings, and ultimately, conversion rates. We need someone who understands the nuances of crafting content for diverse product categories, from fashion apparel to home goods and electronics.
Main Duties
- Write unique, keyword-rich product descriptions optimized for search engines and user engagement.
- Collaborate with the marketing team to ensure descriptions align with overall brand messaging.
- Research product specifications and features to accurately convey information to potential buyers.
- Edit and proofread descriptions to ensure they are free of errors and adhere to style guidelines.
- Monitor and analyze product description performance to identify areas for improvement.
- Adapt writing style and tone to suit various product categories and target audiences.
- Work with SEO tools to optimize descriptions for specific keywords.
- Stay updated with current e-commerce trends and SEO best practices.
- Contribute to the development of product description guidelines and templates.
Core Skills Showcase
- A background rooted in creative writing, marketing, or a related field is a significant plus.
- A proven ability (2+ years) crafting high-quality, SEO-optimized product descriptions.
- Deep understanding of SEO principles and keyword research. Familiarity with tools like SEMrush or Ahrefs is a huge asset.
- Capability to quickly grasp and convey technical product information in an easily understandable manner.
- Impeccable grammar, spelling, and punctuation.
- An adaptable communication style with the dexterity to write for varied audiences.
- Proficiency in Microsoft Office Suite, Google Workspace, and other relevant software.
The Upside for You We value our team members and invest in their growth. Enjoy a competitive salary, health insurance, and paid time off. As our e-commerce business grows, so will your opportunities for advancement within the company. We support your professional development through workshops, training, and mentorship opportunities.
What Makes Us, Us We're more than just an e-commerce platform; we are a community of innovative thinkers dedicated to providing customers with quality products and an exceptional online shopping experience. Our Buffalo headquarters reflects our commitment to creativity and collaboration. We foster a fun and inclusive work environment where everyone’s ideas are valued.
We are deeply committed to fostering a company where everyone can thrive. Diversity, equity, and inclusion are not just buzzwords for us. It is our culture and deeply embedded in the way we do business. We work continuously to ensure equitable practices that promote diversity of thought, professional development opportunities, and resources across our organization and external partners. Learn more about us on our website. Apply today!