We are a mission-driven organization dedicated to providing accessible and affordable educational resources. As we broaden our reach in the Indianapolis area, we need a skilled freelance content marketer to help amplify our message. This role is perfect for a creative individual passionate about education and community impact.
Your Impact: Content Strategy and Execution
As a Freelance Content Marketing Specialist, your primary focus will be developing and implementing content strategies that resonate with our target audience. You'll create engaging and informative content designed to elevate our profile and engage more students. Key duties include:
- Crafting engaging blog posts, articles, and website copy on educational topics
- Managing our social media presence with strategic posts and campaigns
- Developing and executing email marketing initiatives to nurture leads and engage current users
- Analyzing content performance metrics to refine strategy and improve results
- Staying current with educational trends and content marketing best practices
- Collaborating with internal teams to align content with organizational goals
Our Commitment to You: Skills and Experience
We are seeking a motivated individual with a genuine desire to make a difference in education. Skills that matter to us:
- Previous experience in content marketing, preferably within the education or non-profit sectors
- Proficiency in SEO principles and content optimization
- Knowledge of social media marketing and analytics
- Exceptional writing, editing, and communication skills
- Ability to work independently and meet deadlines
- Comfort with remote collaboration tools
- Basic graphic design skills a plus
Making a Difference: Freelance Benefits
We believe in supporting our team members with resources that allow them to grow both personally and professionally:
- Competitive freelance rate, based on experience and project scope
- Flexible working hours and remote work options (hybrid considered for Indianapolis-based candidates)
- Opportunities for professional development and skills enhancement
- The satisfaction of contributing to a meaningful mission and impacting lives through education
- A supportive and collaborative work environment
Community Focus: A Bit About Indianapolis
Indianapolis is a growing city with a strong sense of community, especially in education. From the historic institutions along Meridian Street to the developing tech scene downtown, there is ample opportunity to connect and make an impact. Our content will focus on local resources, insights, and success stories within the Indianapolis educational landscape. Familiarity with local initiatives and organizations is a plus. Knowledge of Indianapolis' vibrant cultural scene (arts, sports, food) is helpful for incorporating relevant context into your content.