3 jobs found
- Based in Indianapolis, we are seeking a detail-oriented and imaginative Content Marketing Specialist to invigorate our brand's presence. If you're eager to explore how insightful content can resonate within our target markets, and are adept at crafting engaging narratives across various digital mediums, then you're precisely who we're searching for. This role demands someone who doesn't just create content, but also analyzes its performance to continually refine our approach. **Primary Functions & Responsibilities:** * Conceptualize and implement content strategies that are consistent with our brand's identity and SEO guidelines. * Develop comprehensive content calendars to strategically manage output and track engagement metrics. * Compose various forms of content, including blog posts, case studies, infographics, whitepapers, and e-newsletters, aligning all pieces with established branding standards. * Ensure all content is optimized for search engines to maximize visibility and user engagement. * Manage content distribution across platforms, including company websites, social media channels, and email campaigns. * Analyze the effectiveness of each content piece, modifying strategies to enhance future outcomes. * Work alongside external copywriters, designers, and videographers, ensuring content quality and timely delivery. * Engage with community feedback to adapt content strategies to evolving user preferences. **Ideal Candidate Attributes:** * An intellectual foundation in marketing, communications, or a related field. This could include formal degree work or in-depth certifications. Understanding fundamental marketing principles is essential. * Practical knowledge within a content marketing domain, supported by a solid portfolio of previous content endeavors. * A firm understanding of search engine optimization and effective keyword integration strategies. * Outstanding written communication skills; must demonstrate the ability to construct compelling content tailored to varied audiences. * Experience with content management platforms such as WordPress, HubSpot, or similar technologies. * A data-oriented mindset, skilled at using analytics tools like Google Analytics to improve marketing strategies. * Superior organizational skills, including the capability to manage multiple projects under concurrent deadlines. * Collaborative work style; experience collaborating with teams and managing contractors effectively. **Benefits Highlights:** * Healthcare Coverage: Includes medical, dental, and vision plans to ensure the wellness of you and your family. * Generous Leave Policy: Offers flexible paid time off to balance personal and work life. * Professional Advancement Opportunities: We encourage participation in industry events and continuous learning to propel your career forward. * Retirement Planning: Provides a 401(k) plan with an employer match to secure your financial future. * Wellness Perks: Incorporates employee wellness programs to promote a healthy lifestyle. Indianapolis has an emerging healthcare and tech ecosystem - so, it's all about employee well-being. **Our Cultural Ethos:** We nurture a vibrant and collaborative workplace, celebrating both team achievements and individual milestones. Located in the heart of Indianapolis, our office is easily accessible and encourages innovation. We champion the development of original ideas and foster an environment where every team member’s insights are valued. Regular social events and workshops strengthen our community and make coming to work not just a job, but a fulfilling part of your career.Indianapolis, INOn-siteFull-time$60,000 - $75,000 per yearContent Marketing25 days ago
- We are a mission-driven organization dedicated to providing accessible and affordable educational resources. As we broaden our reach in the Indianapolis area, we need a skilled freelance content marketer to help amplify our message. This role is perfect for a creative individual passionate about education and community impact. **Your Impact: Content Strategy and Execution** As a Freelance Content Marketing Specialist, your primary focus will be developing and implementing content strategies that resonate with our target audience. You'll create engaging and informative content designed to elevate our profile and engage more students. Key duties include: * Crafting engaging blog posts, articles, and website copy on educational topics * Managing our social media presence with strategic posts and campaigns * Developing and executing email marketing initiatives to nurture leads and engage current users * Analyzing content performance metrics to refine strategy and improve results * Staying current with educational trends and content marketing best practices * Collaborating with internal teams to align content with organizational goals **Our Commitment to You: Skills and Experience** We are seeking a motivated individual with a genuine desire to make a difference in education. Skills that matter to us: * Previous experience in content marketing, preferably within the education or non-profit sectors * Proficiency in SEO principles and content optimization * Knowledge of social media marketing and analytics * Exceptional writing, editing, and communication skills * Ability to work independently and meet deadlines * Comfort with remote collaboration tools * Basic graphic design skills a plus **Making a Difference: Freelance Benefits** We believe in supporting our team members with resources that allow them to grow both personally and professionally: * Competitive freelance rate, based on experience and project scope * Flexible working hours and remote work options (hybrid considered for Indianapolis-based candidates) * Opportunities for professional development and skills enhancement * The satisfaction of contributing to a meaningful mission and impacting lives through education * A supportive and collaborative work environment **Community Focus: A Bit About Indianapolis** Indianapolis is a growing city with a strong sense of community, especially in education. From the historic institutions along Meridian Street to the developing tech scene downtown, there is ample opportunity to connect and make an impact. Our content will focus on local resources, insights, and success stories within the Indianapolis educational landscape. Familiarity with local initiatives and organizations is a plus. Knowledge of Indianapolis' vibrant cultural scene (arts, sports, food) is helpful for incorporating relevant context into your content.Indianapolis, INRemote, HybridFreelance$35 - $55 per hourContent Marketing29 days ago
- We're seeking a skilled copywriter who can blend creative storytelling with data-driven insights to produce compelling content that drives results. Our company, a rapidly growing provider of marketing solutions for the healthcare industry, is looking for an individual who can thrive in a fast-paced, hybrid work environment in Indianapolis. This is an exciting opportunity to make a significant impact on our clients' success through the power of persuasive writing. You'll be part of a dynamic marketing team passionate about innovation and excellence in the healthcare space. **Role Essentials: The Craft and the Science** As our new copywriter, you will develop high-quality content for a variety of marketing channels, including websites, brochures, email campaigns, social media, and digital advertising. Your work will focus on translating complex medical information into clear, concise, and engaging narratives that resonate with our target audiences. Your responsibilities will include: 1. **Concept Creation:** Brainstorming and developing creative concepts for marketing campaigns that align with client objectives. 2. **Copy Development:** Writing clear, concise, and persuasive copy for a variety of channels, ensuring adherence to brand guidelines and tone. 3. **Research and Analysis:** Conducting in-depth research on medical topics, industry trends, and target audiences to inform content strategy. 4. **SEO Optimization:** Optimizing content for search engines, including keyword research and implementation, to improve organic visibility. 5. **Collaboration:** Working closely with designers, marketers, and other stakeholders to ensure seamless execution of marketing campaigns. 6. **Performance Monitoring:** Analyzing campaign performance data to identify areas for improvement and optimize future content. **Credentials That Count** The ideal candidate will possess: * A background in journalism, marketing, communications, or a related field. * Proven competence in copywriting, with a strong portfolio showcasing successful campaigns. * Understanding of SEO principles and content marketing strategies. * Excellent communication, writing, and editing skills. * Ability to work independently and collaboratively in a fast-paced, hybrid work environment. * Familiarity with the healthcare industry and medical terminology. **Reasons to Join Our Team** We offer a competitive salary and comprehensive benefits package, including health, dental, and vision insurance, paid time off, and a 401(k) plan. We are committed to fostering a collaborative and supportive work environment where you can grow your skills and advance your career. Benefits designed for YOU: * Flexible Work Schedule (hybrid & remote options) * Professional development opportunities through workshops and training programs. * Health, dental, and vision coverage from day one * Generous paid time off to recharge and relax. * Collaborative and supportive work environment Our company, situated near the dynamic Bottleworks District, offers easy access to a vibrant urban center while also providing remote-friendly resources. We embrace professional evolution and welcome the opportunity to hear from ambitious copywriting professionals.Indianapolis, INHybrid/RemoteFreelance/Full-time$50,000 - $70,000 yearlyCopywritingabout 2 months ago