We're on the hunt for a sharp content marketing specialist in sunny San Diego to help us amplify our message and drive meaningful engagement. Our company is a fast-growing SaaS startup focused on providing innovative solutions for the healthcare industry, and we're seeking someone who understands the nuances of both content creation and the ever-evolving digital landscape.
Key Objectives
- Elevate Brand Awareness: Develop and implement content strategies that showcase our industry leadership.
- Drive Lead Generation: Create compelling content that attracts and converts potential customers.
- Foster Engagement: Build a community around our brand through captivating and shareable content.
- Data-Driven Insights: Use analytics to measure the effectiveness of content initiatives and optimize for results.
Primary Responsibilities
- Content Calendar Management: Spearhead our content calendar across blogs, social media, email campaigns, and other channels.
- Original Content Creation: Produce engaging articles, blog posts, whitepapers, case studies, and other assets tailored to our target audience.
- Search Engine Optimization (SEO): Implement SEO best practices to increase organic visibility and drive website traffic.
- Social Media Strategy: Manage our social media presence, including content planning, scheduling, and community engagement.
- Email Marketing: Develop and execute email campaigns that nurture leads and drive conversions.
- Performance Analysis: Track key metrics to analyze content performance and identify opportunities for improvement.
- Collaborative Teamwork: Work closely with our marketing, sales, and product teams to ensure alignment and integrated messaging.
- Trend Identification: Monitor industry trends and competitor activity to identify new content opportunities.
Qualifications
- A bachelor's degree in Marketing, Communications, or a related field is generally preferred.
- Proven experience in content marketing, showcasing a portfolio of impactful work.
- In-depth understanding of SEO, content marketing strategies, and social media trends.
- Strong writing, editing, and proofreading abilities.
- Experience with content management systems (CMS) and marketing automation tools.
- Analytical skills with the ability to interpret data and draw actionable insights.
- Excellent communication and teamwork skills.
- Familiarity with the healthcare industry or SaaS is a strong plus.
What We Offer We value our employees and offer a supportive and collaborative work environment. Benefits include:
- Comprehensive health, dental, and vision insurance plans to keep you healthy.
- Unlimited paid time off, encouraging a healthy work-life harmony.
- Flexible remote work arrangements, understanding the necessity of a dynamic workspace.
- Professional development budget, allowing you to continue growing your skill set.
- Stock options, providing opportunities for ownership in a growing enterprise.
- A modern office space in downtown San Diego, steps away from the city's finest amenities.
- Regular team outings and social events, fostering a spirited culture.
- A collaborative and growth-oriented atmosphere.
We offer a competitive salary, commensurate with expertise, along with a full range of compensation. If you're a content marketing professional seeking an impactful opportunity to bring your expertise to a flourishing company, we want to get in touch.