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- A digital-first creative collective is on the hunt for a versatile Web Content and Product Description Specialist right here in Durham, North Carolina. We need someone who can make web pages sing and product descriptions irresistible. This isn't about filling spaces; it's about capturing imaginations. **Crafting Compelling Digital Experiences** We're a band of storytellers, artists, and technologists passionate about building digital experiences that leave a lasting mark. Forget corporate drone work. Our Durham studio is a playground for innovation where every voice matters. Think indie vibes with big agency clientele. If that sounds like your scene, read on! **The Creative Opportunity** As a Web Content and Product Description specialist, you’ll be embedded within our cross-functional creative team. Your core responsibility is to help bring client visions to life using the power of language and narrative. You will breathe life into websites, giving each product its compelling reason to exist in the user’s world. * Conceptualizing original, engaging web content aligned with client brand guidelines and digital strategies * Producing highly engaging and benefit-driven product descriptions for e-commerce platforms and marketing channels * Collaborating with UX designers, SEO specialists, and digital marketing experts to maximize impact and conversions * Conducting industry research to uncover emerging trends and user insights * Optimizing copy based on A/B test results and feedback to enhance customer experience * Creating style guides and maintaining tone consistency across multiple platforms **Skills That Truly Shine** * Impeccable grammar and grasp of various writing styles, matched to audience and intent. * Mastery of SEO writing, with hands-on experience optimizing content for target keywords and improved organic search rankings. * Exceptional product writing skills; understand how features translate to tangible, relatable consumer benefits * Proficiency with e-commerce platforms, content management systems, and online advertising tools. * Understanding of marketing principles like conversion optimization, A/B testing, and UX best practices * Capacity to embrace and manage feedback within an iterative environment. Portfolio demonstrating previous successes is a must. **Joining The Collective: Rewards & Advantages** We believe happy people create awesome work. We don’t offer stock options or executive perks, but a carefully curated selection of things that reflect our devotion to Durham and our collective: flexible work arrangements, generous health insurance (premiums fully covered), profit-sharing bonuses for all collective members, professional development budget to feed your learning curiosity, access to local community organizations, including the Durham Arts Council and the Nasher Museum of Art. We believe in recharging through travel, giving team members funds to see the world, to infuse it back into their local and creative inspiration. We are dedicated to the growth of both the community and our craft. If you are a web-savvy writer, looking for full-time employment in a hybrid setting, Durham, NC is the place to be. Are you ready to make some magic?Durham, NCRemote, HybridFull-time$60,000 - $75,000 per yearWeb Content, Product Descriptions10 days ago