We're seeking a skilled copywriter who can blend creative storytelling with data-driven insights to produce compelling content that drives results. Our company, a rapidly growing provider of marketing solutions for the healthcare industry, is looking for an individual who can thrive in a fast-paced, hybrid work environment in Indianapolis. This is an exciting opportunity to make a significant impact on our clients' success through the power of persuasive writing. You'll be part of a dynamic marketing team passionate about innovation and excellence in the healthcare space.
Role Essentials: The Craft and the Science
As our new copywriter, you will develop high-quality content for a variety of marketing channels, including websites, brochures, email campaigns, social media, and digital advertising. Your work will focus on translating complex medical information into clear, concise, and engaging narratives that resonate with our target audiences.
Your responsibilities will include:
- Concept Creation: Brainstorming and developing creative concepts for marketing campaigns that align with client objectives.
- Copy Development: Writing clear, concise, and persuasive copy for a variety of channels, ensuring adherence to brand guidelines and tone.
- Research and Analysis: Conducting in-depth research on medical topics, industry trends, and target audiences to inform content strategy.
- SEO Optimization: Optimizing content for search engines, including keyword research and implementation, to improve organic visibility.
- Collaboration: Working closely with designers, marketers, and other stakeholders to ensure seamless execution of marketing campaigns.
- Performance Monitoring: Analyzing campaign performance data to identify areas for improvement and optimize future content.
Credentials That Count
The ideal candidate will possess:
- A background in journalism, marketing, communications, or a related field.
- Proven competence in copywriting, with a strong portfolio showcasing successful campaigns.
- Understanding of SEO principles and content marketing strategies.
- Excellent communication, writing, and editing skills.
- Ability to work independently and collaboratively in a fast-paced, hybrid work environment.
- Familiarity with the healthcare industry and medical terminology.
Reasons to Join Our Team
We offer a competitive salary and comprehensive benefits package, including health, dental, and vision insurance, paid time off, and a 401(k) plan. We are committed to fostering a collaborative and supportive work environment where you can grow your skills and advance your career.
Benefits designed for YOU:
- Flexible Work Schedule (hybrid & remote options)
- Professional development opportunities through workshops and training programs.
- Health, dental, and vision coverage from day one
- Generous paid time off to recharge and relax.
- Collaborative and supportive work environment
Our company, situated near the dynamic Bottleworks District, offers easy access to a vibrant urban center while also providing remote-friendly resources. We embrace professional evolution and welcome the opportunity to hear from ambitious copywriting professionals.