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- Based in Indianapolis, we are seeking a detail-oriented and imaginative Content Marketing Specialist to invigorate our brand's presence. If you're eager to explore how insightful content can resonate within our target markets, and are adept at crafting engaging narratives across various digital mediums, then you're precisely who we're searching for. This role demands someone who doesn't just create content, but also analyzes its performance to continually refine our approach. **Primary Functions & Responsibilities:** * Conceptualize and implement content strategies that are consistent with our brand's identity and SEO guidelines. * Develop comprehensive content calendars to strategically manage output and track engagement metrics. * Compose various forms of content, including blog posts, case studies, infographics, whitepapers, and e-newsletters, aligning all pieces with established branding standards. * Ensure all content is optimized for search engines to maximize visibility and user engagement. * Manage content distribution across platforms, including company websites, social media channels, and email campaigns. * Analyze the effectiveness of each content piece, modifying strategies to enhance future outcomes. * Work alongside external copywriters, designers, and videographers, ensuring content quality and timely delivery. * Engage with community feedback to adapt content strategies to evolving user preferences. **Ideal Candidate Attributes:** * An intellectual foundation in marketing, communications, or a related field. This could include formal degree work or in-depth certifications. Understanding fundamental marketing principles is essential. * Practical knowledge within a content marketing domain, supported by a solid portfolio of previous content endeavors. * A firm understanding of search engine optimization and effective keyword integration strategies. * Outstanding written communication skills; must demonstrate the ability to construct compelling content tailored to varied audiences. * Experience with content management platforms such as WordPress, HubSpot, or similar technologies. * A data-oriented mindset, skilled at using analytics tools like Google Analytics to improve marketing strategies. * Superior organizational skills, including the capability to manage multiple projects under concurrent deadlines. * Collaborative work style; experience collaborating with teams and managing contractors effectively. **Benefits Highlights:** * Healthcare Coverage: Includes medical, dental, and vision plans to ensure the wellness of you and your family. * Generous Leave Policy: Offers flexible paid time off to balance personal and work life. * Professional Advancement Opportunities: We encourage participation in industry events and continuous learning to propel your career forward. * Retirement Planning: Provides a 401(k) plan with an employer match to secure your financial future. * Wellness Perks: Incorporates employee wellness programs to promote a healthy lifestyle. Indianapolis has an emerging healthcare and tech ecosystem - so, it's all about employee well-being. **Our Cultural Ethos:** We nurture a vibrant and collaborative workplace, celebrating both team achievements and individual milestones. Located in the heart of Indianapolis, our office is easily accessible and encourages innovation. We champion the development of original ideas and foster an environment where every team member’s insights are valued. Regular social events and workshops strengthen our community and make coming to work not just a job, but a fulfilling part of your career.Indianapolis, INOn-siteFull-time$60,000 - $75,000 per yearContent Marketing25 days ago