Our rapidly expanding marketing firm seeks a detail-oriented freelance Web Content Specialist to enrich our client offerings and propel organic search rankings for our diverse portfolio. Based remotely but with a firm grasp on current Stockton-area business trends, you’ll collaborate closely with our internal content team to deliver impactful, high-quality web content that resonates with target demographics.
Role Priorities: Driving Engagement & Delivering Results
In this project-based role, your core mission revolves around elevating website visibility through exceptional SEO-driven content. We need someone who thrives on translating complex ideas into engaging, accessible copy. Forget formulaic templates – we are crafting authentic brand narratives that captivate readers and generate qualified leads. If you're driven to maximize impact through creative digital engagement and SEO optimization, let’s connect!
Content Design Focus
- Crafting compelling web copy (landing pages, product descriptions, blog posts) meticulously aligned with keyword strategies.
- Developing unique content angles and original headlines for maximum visibility in crowded online landscapes.
- Ensuring all content adheres to established brand guidelines while reflecting clients' diverse voices and industries.
SEO Optimization Prowess
- Implementing on-page SEO best practices to boost organic search visibility.
- Performing continuous keyword research to stay ahead of search engine trends and competitor tactics.
- Leveraging analytics data to continually optimize content performance.
Client Collaboration
- Contributing innovative ideas and collaborative suggestions during client strategy meetings.
- Managing workload efficiently to meet strict deadlines while delivering exceptional quality.
Skills That Captivate and Convert
- Outstanding Writing Skills: You can convey thoughts clearly, concisely, and persuasively while tailoring content to different audiences.
- Data-Driven Optimization: Ability to interpret and use analytics to improve website content and campaign performance.
- Keyword Proficiency: Deep understanding of keyword research tools, strategies, and application to content creation.
- SEO Best Practices: Working knowledge of on-page optimization, keyword integration, and metadata development.
Education, Training & Career Experience
- A bachelor’s degree in English, Communications, Marketing, or a closely aligned discipline, providing a robust framework for effective communication.
- Demonstrated history of crafting compelling, conversion-focused website content showcased through your professional journey.
- Prior work in the digital marketing sphere or agency experience that highlights your comprehensive understanding of web content performance metrics and SEO integration.
Project Rewards and Studio Culture
As a member of our vibrant studio collective, you'll enjoy several project-centric perks:
- Competitive project rates aligned with experience and complexity, recognizing the value of specialized creative contributions.
- Opportunity to shape diverse brand narratives across exciting industries, enriching both your experience and professional network.
- Mentorship and collaboration from seasoned marketing pros who value your unique voice, ensuring skill enhancement and supportive career evolution.
- Autonomy to manage workload with flexible hours within project milestones, encouraging an optimal equilibrium between work & independent pursuits.
- Exposure to latest search visibility methodologies as integrated by data-oriented optimization professionals within the enterprise.