Our editorial division needs a skilled web content specialist in Baltimore to help us elevate our online presence. This isn't about simply filling pages; it's about strategically crafting informative and captivating content that resonates with our target audience, enhances our brand voice, and drives tangible results. This is a part-time role ideally suited for someone with a passion for clear, engaging web writing and an understanding of on-site optimization. This position offers remote and on-site options. We offer a competitive hourly rate.
Responsibilities That Inspire
- Develop engaging, SEO-friendly web content, including website copy, articles, blog posts, and landing pages.
- Collaborate closely with our marketing team to create effective content strategies aligned with business goals.
- Conduct comprehensive keyword research to identify high-impact search terms and optimize existing content.
- Ensure all content adheres to our brand guidelines and maintains a consistent tone of voice.
- Manage and update our website content, ensuring accuracy, relevance, and user-friendliness.
- Employ SEO best practices to boost search engine rankings and organic traffic.
- Monitor content performance using analytics tools and iterate based on findings.
- Stay informed on industry trends and content marketing techniques.
Skills That Shine
- Demonstrated experience in web content creation and digital marketing.
- An expert grasp of SEO principles, including keyword research, on-page optimization, and link building.
- Impeccable writing, editing, and proofreading abilities, with a focus on clarity and accuracy.
- Familiarity with Content Management Systems (CMS) like WordPress or Drupal.
- Proficiency in using analytics tools like Google Analytics to track content performance.
- Excellent organizational and project management abilities.
- Excellent communication and collaboration skills.
The Perks We Offer
- Competitive hourly rate and opportunities for professional development.
- A supportive and collaborative work environment.
- Flexible schedule and hybrid work options.
- Access to learning resources and industry events.
- A chance to directly influence our online brand and growth.
- Opportunity for upward mobility within the organization.
Impact and Growth
Baltimore is growing! Joining our team offers an outstanding opportunity to grow alongside a company dedicated to quality content and forward-thinking online strategy. The successful candidate will have the opportunity to shape our content marketing efforts, make a direct impact on our online visibility, and build a strong portfolio in the web content domain. Your experience in crafting SEO-friendly, engaging content will play a vital role in our sustained success and growth.