Our marketing department seeks a creative and meticulous Web Content Specialist to bolster our online presence and elevate user engagement in Plano, TX. As our digital spokesperson, you will craft compelling and informative content that embodies our brand's tone, caters to the customer journey, and enhances our search engine optimization (SEO) strategies.
Responsibilities Encompass:
- Conceive, create, and refine captivating content that aligns with our brand aesthetic, incorporating product details, customer stories, and industry insights.
- Develop SEO-focused content, including blog posts, website copy, articles, and email marketing campaigns, meticulously following SEO best practices.
- Collaborate across departments to glean information on product launches, company updates, and promotional events to keep our content current and engaging.
- Analyze content performance metrics, providing detailed reports and data-driven recommendations for iterative content refinement.
- Maintain a content calendar to guarantee punctual and frequent content launches, adhering to marketing goals.
- Update and optimize existing website content for improved SEO rankings and user experience.
- Stay abreast of current content marketing and SEO trends, implementing fresh tactics to boost our online visibility.
Desirable Qualities & Expertise:
- A proven career path in web content creation, content marketing, or similar roles.
- Practical knowledge of SEO methodologies, keyword research, and content optimization strategies.
- An exceptional command of language, with outstanding writing, proofreading, and editing skills.
- Proficiency in utilizing content management systems (CMS), such as WordPress, and SEO tools like Google Analytics and SEMrush.
- A flair for visual aesthetics and a comprehension of the principles of user-centered design.
- Ability to adapt quickly and prioritize tasks in a fast-paced, marketing-focused environment.
- Exceptional collaboration and communication abilities, demonstrating prowess in brainstorming, planning, and project execution.
What Awaits You:
- An immersive professional journey, ripe with opportunities to hone skills and contribute to a growing organization.
- A compensation framework that reflects market benchmarks, your skill repertoire, and your work ethic.
- A comprehensive array of health benefits, encompassing medical, dental, and vision coverage to safeguard your well-being.
- Generous leave policies, including vacation days, sick leave, and holidays, designed to support work-life balance.
- Retirement savings provisions, such as 401(k) plans, empowering you to cultivate long-term financial resilience.
- Continual learning and development prospects through workshops, seminars, and online educational resources, to stimulate career growth and intellectual enrichment.
- A cohesive and collegial work ecosystem, marked by team synergies, mutual respect, and shared appreciation of excellence. Our collaborative environment fosters shared value and celebrates diverse expertise.
Our Plano-based team prizes clear communication and transparency. This Content Specialist role offers opportunities to flex your content development skills while expanding your SEO knowledge and marketing abilities.