We're an advocacy group focused on sustainable city development, and our messaging needs to be as compelling as our work. As our next Web Content Specialist in Baltimore, MD, you'll craft website content that sings, drawing people in and inspiring action toward building a greener future for Charm City and beyond. This is a hybrid role offering flexibility to work from home and collaborate in our downtown office. You'll transform complex sustainability initiatives into accessible narratives that resonate with diverse audiences – from city planners to engaged residents.
Your Mission:
- Develop persuasive website content that supports our advocacy campaigns and educational initiatives.
- Collaborate with our outreach team to ensure consistent messaging across all digital channels.
- Conduct research and interviews to gather information on environmental issues and solutions.
- Optimize website content for search engines, implementing best practices for SEO.
- Manage the content calendar, ensuring timely delivery of website updates and new pages.
- Track website performance metrics and use data to inform content strategy.
- Create compelling calls to action to drive audience engagement and support for our mission.
- Uphold our brand voice and messaging guidelines in all content created.
Skills That Shine:
- A background in communication, journalism, marketing, environmental science, or a related discipline.
- Practical knowledge of writing persuasive website content, particularly focused on environmental advocacy.
- A demonstrable history of improving website content performance metrics.
- Exceptional research skills, with the ability to translate complex information into clear, concise prose.
- Solid SEO expertise, including keyword research, on-page optimization, and content strategy.
- Familiarity with content management systems (CMS) like WordPress or Drupal.
- An undeniable passion for sustainability and a commitment to making a positive impact.
What You Gain:
At our organization, you are not just an employee; you are a pivotal player in shaping the future of Baltimore. We value work-life balance and foster a supportive, collaborative studio culture where creativity thrives. We'll invest in your skill cultivation and career progression with ongoing training opportunities and mentorship programs. This part-time or full-time role offers competitive pay and comprehensive medical, dental, and vision plans.
But, more importantly, the real reward lies in knowing that your talents are directly contributing to a more sustainable and equitable Baltimore, one thoughtfully crafted word at a time.