The Green Leaf Initiative, a burgeoning force for environmental advocacy and education in the Twin Cities, is seeking a passionate and articulate part-time Web Content and Blog Writer to amplify our message. If you possess a knack for crafting engaging, informative, and persuasive content, we invite you to join our fully remote team. We envision a future where every member of our community understands the importance of sustainable living and actively participates in environmental stewardship. Your writing will be instrumental in realizing that vision.
Your Impact at Green Leaf:
- Develop Compelling Content: Generate website articles, blog posts, social media updates, and email newsletters focused on environmental topics such as renewable energy, conservation, sustainable agriculture, and local environmental initiatives within St. Paul and the surrounding area. Adapt messaging to engage different target audiences from academic researchers to young people and members of the general public.
- Elevate SEO Strategy: Create optimized content for search engines, incorporating relevant keywords and phrases to increase our website's visibility and attract a larger audience interested in sustainability. Deeply analyze current SEO performance using cutting-edge digital tools, and develop an implementation plan to address gaps in our visibility to continue the growth of our visibility.
- Collaborate with Stakeholders: Collaborate with our education, advocacy, and community engagement teams to develop comprehensive content strategies aligned with our organizational goals. Interview subject matter experts to develop specialized content. Work to ensure all published content is free of jargon and comprehensible for our intended audience.
- Maintain Brand Consistency: Adhere to our brand guidelines, tone, and style, ensuring all content aligns with our mission and values. Uphold our organization's commitment to factual, accurate, and timely communication. Fact-check all claims with thorough diligence.
Impactful Qualities for Green Leaf:
- You are driven by a deep passion for environmental sustainability and social responsibility. Writing isn't just a job for you; it's an avenue for positive impact.
- Practical proficiency with SEO and keyword research methodologies.
- A background that includes professional content development.
- Ability to conduct independent research and distill complex information into easily digestible content. A background in scientific writing is a plus!
- Proficiency in digital content management systems (CMS) like WordPress or Drupal.
- Exceptional written and verbal communication skills.
Our Commitment to You (Green Leaf Benefits):
- Flexible Remote Work: Enjoy the freedom and flexibility of working remotely from anywhere, as long as you can commit to consistent work hours that match key project needs. (Occasional attendance in St. Paul may be needed.)
- Professional Growth: Access opportunities for ongoing training and professional development in environmental communications and content marketing.
- Mission-Driven Culture: Be part of a collaborative, supportive team passionate about making a difference in our community and the environment. We prioritize work-life balance and employee well-being.
- Impactful Work: Directly contribute to our organization's mission of promoting environmental stewardship and creating a more sustainable future for the Twin Cities.
Ready to champion our mission? Apply now!