We're expanding our content team and seeking a Content Marketing Specialist in Oakland, CA to spearhead our online presence and drive engagement. This isn't just about writing blog posts; it's about understanding our audience, crafting compelling narratives, and utilizing data to refine our content strategy. This role is 100% remote.
Your Mission:
- Strategy Development: Formulate and implement content marketing strategies that align with overall marketing goals. Analyze market trends, conduct keyword research, and identify target audience needs to inform content creation.
- Content Creation & Curation: Produce a diverse range of content, including blog posts, whitepapers, case studies, infographics, and social media updates. Ensure all content is original, accurate, and optimized for search engines.
- Performance Monitoring & Analysis: Track key performance indicators (KPIs) such as website traffic, lead generation, and social media engagement. Use data insights to optimize content performance and make data-driven recommendations.
- Collaboration: Work closely with the sales, product, and engineering teams to understand our products and services, customer pain points, and competitive landscape.
- Brand Voice Maintenance: Ensure all content is aligned with our brand voice and style guidelines.
Traits for Success:
- Deep Understanding of Content Marketing Principles: This isn't your first rodeo. You know what works and what doesn't, and you're always eager to learn about the latest trends and technologies.
- Exceptional Writing & Communication Skills: You're a wordsmith with a keen eye for detail and the ability to communicate complex ideas in a clear and concise manner.
- Data-Driven Mindset: You understand the importance of data analysis and use it to inform your decisions.
- Project Management Skills: You're highly organized and able to manage multiple projects simultaneously, meeting deadlines and staying within budget.
- A collaborative Spirit: The ability to thrive within a fast-paced team.
Essential Qualifications:
- Bachelor's degree in marketing, communications, journalism, or a related field.
- Three+ years of professional journey in content marketing.
- Proficiency in SEO principles and content optimization techniques.
- Demonstrated experience in using content management systems (CMS) and marketing automation tools.
- Excellent verbal and written communication skills.
What We Offer:
- Comprehensive medical, dental, and vision plans to ensure your well-being is taken care of.
- Generous paid time off to recharge and pursue your passions.
- Professional development opportunities to help you grow and advance your career.
- A collaborative and inclusive company culture that values diversity and innovation.
- Competitive salary and benefits package, including performance-based bonuses.
- Remote work flexibility, allowing you to work from the comfort of your home (or your favorite coffee shop in Oakland!).
Oakland Vibe: We’re based in the vibrant Oakland tech scene. While this role is remote, we appreciate someone with an awareness of the local market, East Bay culture, and a passion for the Bay Area.