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- We're expanding our content team and seeking a Content Marketing Specialist in Oakland, CA to spearhead our online presence and drive engagement. This isn't just about writing blog posts; it's about understanding our audience, crafting compelling narratives, and utilizing data to refine our content strategy. This role is 100% remote. **Your Mission:** * **Strategy Development:** Formulate and implement content marketing strategies that align with overall marketing goals. Analyze market trends, conduct keyword research, and identify target audience needs to inform content creation. * **Content Creation & Curation:** Produce a diverse range of content, including blog posts, whitepapers, case studies, infographics, and social media updates. Ensure all content is original, accurate, and optimized for search engines. * **Performance Monitoring & Analysis:** Track key performance indicators (KPIs) such as website traffic, lead generation, and social media engagement. Use data insights to optimize content performance and make data-driven recommendations. * **Collaboration:** Work closely with the sales, product, and engineering teams to understand our products and services, customer pain points, and competitive landscape. * **Brand Voice Maintenance:** Ensure all content is aligned with our brand voice and style guidelines. **Traits for Success:** * **Deep Understanding of Content Marketing Principles:** This isn't your first rodeo. You know what works and what doesn't, and you're always eager to learn about the latest trends and technologies. * **Exceptional Writing & Communication Skills:** You're a wordsmith with a keen eye for detail and the ability to communicate complex ideas in a clear and concise manner. * **Data-Driven Mindset:** You understand the importance of data analysis and use it to inform your decisions. * **Project Management Skills:** You're highly organized and able to manage multiple projects simultaneously, meeting deadlines and staying within budget. * **A collaborative Spirit**: The ability to thrive within a fast-paced team. **Essential Qualifications:** * Bachelor's degree in marketing, communications, journalism, or a related field. * Three+ years of professional journey in content marketing. * Proficiency in SEO principles and content optimization techniques. * Demonstrated experience in using content management systems (CMS) and marketing automation tools. * Excellent verbal and written communication skills. **What We Offer:** * Comprehensive medical, dental, and vision plans to ensure your well-being is taken care of. * Generous paid time off to recharge and pursue your passions. * Professional development opportunities to help you grow and advance your career. * A collaborative and inclusive company culture that values diversity and innovation. * Competitive salary and benefits package, including performance-based bonuses. * Remote work flexibility, allowing you to work from the comfort of your home (or your favorite coffee shop in Oakland!). **Oakland Vibe:** We’re based in the vibrant Oakland tech scene. While this role is remote, we appreciate someone with an awareness of the local market, East Bay culture, and a passion for the Bay Area.Oakland, CARemoteFull-time$70,000 - $95,000 per yearContent Marketingabout 1 month ago