Our mission at Apex Innovators is to propel businesses forward through targeted, impactful messaging. We need a detail-oriented Web Content Specialist in Indianapolis to ensure that our clients' online presence resonates with their target audience. You will be deeply involved in developing and refining website content that not only captures the brand essence but also drives engagement and conversions. If you possess an affinity for SEO principles, have a flair for creating engaging copy, and thrive in a collaborative environment, this role offers a chance to impact numerous businesses and expand your professional skills.
Core Duties & Responsibilities
- Creating compelling website content optimized for SEO (Search Engine Optimization) to enhance search engine rankings.
- Collaborating with designers and marketing strategists to maintain content consistency.
- Performing detailed website content audits and reporting.
- Refining content strategy to keep pace with business and SEO best-practices.
- Developing engaging blog content and articles relevant to industry developments.
- Working directly with stakeholders to clarify expectations.
- Monitoring web analytics and improving content approaches.
- Optimizing the content for all devices, especially for use with phones and tablets.
Necessary Expertise
- Proven professional journey in website content development or related copywriting, content, and writing roles.
- Practical knowledge of SEO principles and keyword research practices.
- Skill cultivation in crafting engaging, conversion-oriented website copy.
- A background in WordPress or similar CMS platforms.
- A detailed knowledge of web analytics tools like Google Analytics.
- Proficiency in proofreading and editing techniques.
- Solid grasp of marketing principles.
Our Perks At Apex Innovators, we understand that our success lies in the well-being of our employees. We supply a flexible work environment supporting hybrid work options. We foster a culture that values creativity, learning, and professional expansion. Benefits include:
- Competitive salary structures and performance bonuses.
- Comprehensive health, dental, and vision insurance packages.
- Generous paid time off (PTO) and company holidays.
- Ongoing learning opportunities with stipends for training courses and workshops.
- Access to innovative collaboration tools and technology.