We're a rapidly expanding SaaS company headquartered right here in Denver, and we need a top-tier web content specialist to help us elevate our online presence. This isn't your typical content mill role; we're seeking a detail-oriented wordsmith who understands the nuances of crafting compelling, SEO-friendly website copy that converts. Our ideal candidate isn't just a writer; they're a strategic thinker capable of understanding user intent and tailoring content accordingly.
The Challenge at Hand
- Crafting High-Impact Web Pages: Develop persuasive website copy for landing pages, product pages, and service offerings, carefully mapping out each piece of content in relation to pre-defined SEO objectives.
- Content Refresh Initiatives: Evaluate current site material and formulate a well-researched approach to revitalizing aged pages to improve search engine results and the overall UX.
- User Journey Optimization: Enhance user experiences across all digital channels by writing strategic calls-to-action and logically organized content sections. Guide users toward conversion goals with tact and clarity.
- SEO Keyword Implementation: Collaborate closely with our SEO team to identify target keywords and organically integrate them into website copy.
- Performance Analytics: Continually review content effectiveness metrics using Google Analytics and other pertinent software, employing results to inform content approach improvements.
- Consistency Champion: Maintain uniformity in brand speech and editorial norms spanning the breadth of the company's digital presence.
Capabilities We Appreciate
- A strong grasp of SEO writing approaches including but not limited to internal/external linking, meta descriptions, header structure and URL optimization.
- Outstanding skill in writing, modifying and proofreading in conjunction with proven abilities in the construction and deployment of SEO keywords.
- An understanding of content strategy, inclusive of audience research and setting quantifiable content goals.
- Working history with content management systems (CMS), like WordPress, Drupal or similar frameworks.
- An aptitude for rapidly getting familiar with distinct industry lingo in preparation for constructing specialized articles.
- Supervisory expertise in managing content production through content calendars and stringent due dates.
What's In Store
We offer an amazing rewards package that echoes our devotion to you and your future success. Apart from offering competitive reimbursement, we offer outstanding benefits intended to further your professional and individual growth:
- Comprehensive Health Benefits: Medical, dental and optical packages initiating from day one.
- Professional Development Grants: We provide allowances to invest into educational programs that match career desires.
- Generous Paid Time-Off: Benefit from flexible paid vacation along with abundant breaks to ensure well-being and recover from day-to-day work tension.
- Matching 401k Investment Opportunities: Prepare effectively for the long run by matching investments, helping generate sustained monetary progression.
- Employee Stock Options: Take part in company's evolution by obtaining equitable ownership and stock choices from us.
- Gym Allowance: Enjoy fitness expenditures, promoting physical and mental well-being. We advocate leading a healthful work lifestyle!