We're seeking a skilled content strategist in Baltimore, MD, who can help us elevate our brand voice and expand our reach. Are you the type of individual who thrives on creating impactful narratives? If so, we need your content marketing expertise to tell the captivating stories that define our mission and resonate deeply with our audience.
Your Story Matters: Building the Narrative This role is all about driving content strategy that resonates. Here, you'll be immersed in a dynamic environment where you can influence brand identity, engage with target audiences, and execute high-impact content strategies.
Key Responsibilities
- Strategic Content Development: Devise and execute effective content strategies tailored for diverse audiences.
- Editorial Planning: Develop and manage a detailed editorial calendar that aligns with broader marketing goals.
- Cross-Functional Alignment: Work closely with marketing, sales, and product teams to ensure consistent messaging and achieve synergy across departments.
- Performance Analytics: Regularly analyze content performance, generating reports and refining strategies based on data insights.
- Voice & Tone Management: Maintain a consistent and high-quality brand voice across all content channels.
- Audience Engagement: Develop engaging content formats, including blog posts, whitepapers, case studies, social media updates, and email campaigns.
- Market Research: Monitor industry trends and competitor activity to identify content opportunities.
Your Unique Skillset: What You Bring to the Table We need someone whose skills align seamlessly with our requirements. Your experience will define your success:
- Demonstrable Professional History: At least 5 years of related practical knowledge in content creation and strategy.
- Intellectual Foundation: Bachelor's degree in marketing, communications, journalism, or a related area.
- Expert-Level Understanding: Solid knowledge of SEO principles and digital marketing tactics.
- Versatility: Comfort working across diverse content management systems and digital marketing tools.
- Project Management Expertise: Exceptional time management skills with the ability to manage several projects at once.
- Strong Communication: Superior writing, communication, and presentation skills.
Perks of Being Here
- Comprehensive Healthcare: Full health, dental, and vision insurance plans.
- Generous PTO: Substantial vacation, sick leave, and company holidays.
- Professional Investment: Tuition reimbursement programs for job-related educational pursuits.
- 401(k) Matching: Save smartly with our company's 401(k) matching program.
- Career Development: Opportunities for ongoing training and career progression within the company.
- Flexible Work: Blend remote and in-office options where feasible, with a culture designed for productivity and balance.
We’re located in the vibrant heart of Baltimore and close to a ton of amazing restaurants and historical landmarks! Apply and see if this is the place for you.