Our team is seeking a highly motivated and creative Blog and Copy Writer to contribute to our growing brand presence in Louisville. We are not just looking for someone who can write; we are looking for a compelling voice, a storyteller, someone who can translate complex concepts into engaging, accessible content. This role will focus primarily on crafting informative and engaging blog posts, persuasive marketing copy, and compelling narratives across various platforms.
Impactful Contributions As a Blog and Copy Writer, your core mission revolves around developing and executing content strategies that not only capture attention but also drive meaningful action. You'll work closely with our marketing and sales teams to ensure that every piece of content aligns perfectly with our brand identity and resonates with our target audience. Success in this position involves not just writing skills, but strategic thinking and a commitment to delivering high-quality, SEO-optimized content that makes a real difference.
Key Responsibilities
- Creating original, engaging blog content that addresses industry trends, showcases our expertise, and drives organic traffic.
- Developing persuasive marketing copy for advertisements, email campaigns, and website landing pages.
- Collaborating with subject matter experts to transform technical information into clear and concise messaging.
- Optimizing content for search engines to improve visibility and organic rankings.
- Managing content calendars and ensuring timely delivery of projects.
- Conducting thorough research on industry-related topics.
- Adhering to brand guidelines and maintaining consistency in tone and style.
- Analyzing content performance and adjusting strategies based on insights.
Ideal Candidate Profile
- A portfolio that demonstrates creativity, versatility, and attention to detail.
- A solid understanding of SEO principles and content marketing strategies.
- Exceptional writing, editing, and proofreading abilities.
- A Bachelor's degree in Journalism, Marketing, English, or a related field.
- Excellent communication and interpersonal skills.
- The ability to work independently and collaboratively in a fast-paced environment.
- An enthusiasm for learning and staying up-to-date on industry trends.
- Proven background creating engaging and compelling blog content.
Compensations & Advantages At our organization, we prioritize the health and financial well-being of our valued employees. We provide access to comprehensive health, dental, and vision coverage, enabling you to select a strategy that fits your individual requirements. Along with health benefits, we prioritize your monetary future through a generously matched 401k plan, which can help you attain your long-term financial objectives. To acknowledge your dedication and commitment, we offer generous paid time off, fostering a healthy work-life harmony and enabling you to refuel and reenergize. Furthermore, we prioritize professional development and offer chances for continuous understanding and growth, guaranteeing you continue to be at the lead of your area. In addition, our company provides a dynamic and inclusive work environment that values creativity, cooperation, and open interaction. We take great pride in building a supportive culture where every staff member can excel and create a genuine effect.
This position is based on-site in our Louisville, KY office.