We're seeking a dynamic Content Marketing Specialist to help us elevate our brand presence and drive customer engagement. The ideal candidate will be a versatile writer with a passion for crafting compelling narratives and a keen understanding of SEO best practices. In this role, you'll work closely with our marketing and sales teams to develop and execute content strategies that align with our business objectives, attracting audiences interested in everything from esports to legacy sports content, appealing to fans in Las Vegas and beyond.
The Content Creation Mission
- Develop and implement comprehensive content marketing strategies that drive traffic, engagement, and conversions.
- Produce high-quality, SEO-optimized content, including blog posts, articles, case studies, and white papers.
- Manage our content calendar, ensuring timely and consistent content delivery.
- Collaborate with internal teams to generate fresh and relevant content ideas, especially with the latest trends in Vegas sports.
- Analyze content performance metrics and make data-driven adjustments to optimize results.
- Create engaging content for our social media channels to grow our online community.
- Stay up-to-date with industry trends and emerging content marketing technologies.
- Craft persuasive copy for email marketing campaigns that drive customer acquisition and retention.
- Optimize website content to improve search engine rankings and user experience.
- Develop content strategies tailored to sports writing, appealing to a variety of demographics.
Skills That Score
- Demonstrated success in creating and executing content marketing strategies.
- Excellent writing, editing, and proofreading skills.
- Solid understanding of SEO principles and content optimization techniques.
- Experience with content management systems (CMS) and marketing automation tools.
- Strong analytical skills and the ability to interpret data to inform content decisions.
- Ability to work independently and collaboratively in a fast-paced environment.
- Familiarity with social media platforms and content marketing best practices.
- Knack for understanding the nuances of various sports.
- Ability to adjust content strategy based on new analytics data.
- Great at working with design and video teams to make excellent visual assets to accompany your writing.
Academic Foundation A bachelor's degree in marketing, journalism, communications, or a related field provides a strong base. Academic projects in media studies, experience writing for university publications, or a deep background in narrative based coursework offers a competitive edge. Evidence of continued learning in SEO strategies, content performance and analytic training, and staying updated with digital marketing innovations underscores dedication to your field.
Why Join Our Team? We offer a competitive salary, comprehensive benefits, and a flexible work environment. But more importantly, you'll be joining a passionate and collaborative team that's committed to making a real impact in the world of sports content. Plus, we offer:
- A clear commitment to promoting from within.
- Ongoing opportunities to expand your professional skill sets through training and certifications.
- A strong 401k program and other traditional benefits.
- Substantial autonomy, so you are in charge of your destiny.
- Generous paid time off to help ensure a healthy work/life balance.