We are a dynamic marketing agency in St. Petersburg, Florida, seeking a talented Business Writer to join our growing team. Our firm specializes in crafting compelling narratives for diverse clientele, ranging from innovative startups to established corporations. This role offers a unique opportunity to shape brand identities and drive engagement through strategic content. If you possess a passion for precision and a knack for persuasive prose, we invite you to apply.
What You'll Do:
- Develop marketing collateral, including brochures, flyers, and website content
- Collaborate with marketing and sales teams to craft content that supports campaigns and drives lead generation
- Conduct thorough research on industry trends and competitive landscape to ensure content relevance and accuracy
- Refine messaging frameworks to clearly communicate brand value and key differentiators
- Manage the content calendar and production timeline to ensure deliverables meet deadlines
- Create compelling content for white papers, case studies, and eBooks that articulate complex solutions in an engaging way
- Establish quality control standards to ensure grammatical perfection and adherence to brand guidelines
- Monitor content effectiveness via tracking software to provide insights on performance optimization
Skills That Shine:
- Impeccable understanding of marketing principles
- Demonstrated experience in developing a wide range of business communications, from emails to annual reports
- Ability to adapt writing styles to suit varied client personas
- Proficiency in creating informative and impactful materials that support sales goals
- Familiarity with project management tools
- Experience collaborating within a multidisciplinary environment
- Keen aptitude for deciphering client briefs and translating into unique deliverables
- An appreciation for constructive criticism as a tool to constantly improve
Expertise Required:
- A scholastic foundation in English, Journalism, Communications, or Marketing is favored
- Professional progression in marketing writing or business communication fields
- Showcased pieces illustrating strategic communication and engagement
- Experience optimizing communication to boost lead generation and conversion rates
- A collaborative spirit; thrives as an integral component of a dedicated, creative collective
- Proven ability to independently organize projects and ensure deliverables meet designated benchmarks
Studio Culture:
Our St. Petersburg-based marketing agency fosters an environment fueled by inspiration, collaboration, and continuous improvement. We take pride in producing best-in-class solutions that drive tangible results for our clients. Employees enjoy comprehensive medical coverage, vision benefits, dental care options, ample paid time off to recharge creatively, avenues for skills cultivation, involvement in thought leadership conferences, and access to state-of-the-art equipment.
Your Artistic Profile:
We're keen to review candidates with sharp attention to detail, excellent communication aptitude, and proficiency in writing informative documents. Ideal candidates should excel within an evolving landscape and demonstrate adeptness at absorbing emerging digital communication strategies. We appreciate the ability to effectively manage several assignments synchronously and value collaborative input within an ever-adaptive ecosystem. A knack for interpreting the latest developments influencing engagement tactics remains paramount.