Our organization seeks a part-time Web Content Associate in Louisville, KY. In this hybrid role, you will work directly with our marketing and communications team to amplify our message through compelling and effective online content.
Your Impact
As a Web Content Associate, your contributions will extend far beyond the digital realm. You'll become an integral part of communicating our organizational narrative. Here's how:
- Content Creation & Curation: Research, write, edit, and optimize web copy for our website, blog, and other online platforms.
- SEO Optimization: Implement SEO best practices to enhance website visibility and drive organic traffic, understanding keyword research, meta descriptions, and on-page optimization.
- Brand Consistency: Ensure all web content aligns with our brand guidelines and voice.
- Performance Analysis: Monitor and analyze website traffic and engagement metrics to identify areas for improvement. Use tools like Google Analytics to track performance.
- Collaboration: Work closely with designers, developers, and other team members to create engaging and effective web experiences. Participate in brainstorming sessions.
- Content Calendar Management: Assist in the development and execution of a content calendar.
- User Experience Focus: Prioritize a positive user experience by creating clear, concise, and engaging content. Think about the user journey.
Skills That Shine
- Proven writing skills with a focus on clarity, accuracy, and engagement.
- Practical knowledge of SEO principles and best practices.
- Familiarity with content management systems (CMS) like WordPress, Drupal, or Joomla. Experience updating web pages within a CMS.
- Solid grasp of Google Analytics or other web analytics platforms.
- Ability to work independently and as part of a team, and collaborate across multiple teams.
- Detail-oriented with a commitment to producing high-quality work.
- Capable of managing multiple projects and meeting deadlines.
Educational Journey & Practical Expertise
- Bachelor's degree in journalism, marketing, communications, or a related field.
- Ideally, 1-2 years of related professional journey in web content creation or digital marketing.
- Portfolio of web content samples demonstrating writing skills and SEO knowledge preferred.
Studio Culture
- Flexibility: This hybrid role offers a blend of remote and on-site work, providing flexibility and collaboration.
- Professional Growth: Opportunity to expand your writing skills and gain hands-on experience in content marketing.
- Mission-Driven: Contribute to an organization that makes a real difference.
- Collaborative Environment: Work alongside a team of talented and passionate individuals.
- Louisville Locale: The role includes an opportunity to contribute to the region’s presence through content.