Our dynamic and rapidly expanding email marketing division needs a resourceful and highly-organized Freelance Email Marketing Specialist in Arlington, VA, capable of juggling multiple projects while crafting compelling email campaigns that drive measurable results. This isn't your typical marketing gig; we're seeking an individual who understands the intricacies of email segmentation, automation, and personalization to create an experience that converts recipients into loyal customers. You'll play a critical role in increasing brand awareness and driving revenue growth for our clients across various industries.
Core Responsibilities: Shaping the Digital Conversation
- Conceive, develop, and implement end-to-end email marketing strategies to achieve business objectives. From conceptualization to deployment and performance analysis, you'll own the entire email marketing lifecycle.
- Craft persuasive and engaging email content, tailored to resonate with specific audience segments. Experiment with subject lines, body copy, and calls-to-action to optimize conversion rates.
- Leverage our cutting-edge marketing automation platform to create targeted email sequences, trigger-based campaigns, and personalized customer journeys.
- Conduct A/B tests on different email elements (subject lines, content, visuals, CTAs) to continuously refine our approach and improve performance.
- Stay current with email marketing best practices and trends, proactively recommending and implementing new strategies and technologies to enhance our programs.
- Collaborate closely with our design, development, and sales teams to ensure seamless execution of marketing initiatives and alignment with overall brand strategy.
- Monitor email campaign performance, generating comprehensive reports and providing actionable insights to improve results. Identify areas for optimization and implement data-driven solutions.
- Manage email list hygiene and segmentation, ensuring deliverability and compliance with CAN-SPAM and GDPR regulations.
- Troubleshoot and resolve technical issues related to email marketing platforms and deliverability.
Desired Skillset: The Email Maestro
- Proven track record (5+ years) in managing successful email marketing campaigns for diverse client bases. Deep knowledge of email marketing principles, strategies, and best practices is vital.
- Expertise in marketing automation platforms (e.g., Mailchimp, HubSpot, Marketo) and CRM systems (e.g., Salesforce, Dynamics 365). The ability to configure, manage, and troubleshoot these platforms is highly valued.
- Exceptional writing and editing abilities, with a keen eye for detail and a knack for crafting compelling email content that converts.
- Strong analytical skills, capable of interpreting data, drawing insights, and making data-driven decisions to optimize campaign performance. Experience with Google Analytics or other web analytics tools is essential.
- Proficiency in HTML and CSS for email template design and coding.
- Knowledge of email deliverability best practices and anti-spam regulations (CAN-SPAM, GDPR).
- Familiarity with A/B testing methodologies and experience using A/B testing tools.
- Project management skills to handle multiple projects concurrently and deliver them punctually.
- Excellent communication and collaboration skills, able to work effectively with cross-functional teams.
Why Join Our Team? Benefits & Perks
As a freelance email marketing specialist with our company, you'll enjoy:
- Competitive compensation, commensurate with experience and project scope.
- Flexible work arrangements and the opportunity to work remotely.
- The chance to work with a collaborative and supportive team that values innovation and creativity.
- The opportunity to make a real impact on our clients' businesses through data-driven email marketing strategies.
- Access to ongoing professional development and training opportunities.
- Exposure to a diverse range of industries and marketing challenges, keeping your skillset sharp and constantly expanding.
- The satisfaction of seeing your email campaigns drive tangible results and contribute to client success.
- Work-life balance: We appreciate the need for balance. As a remote position, you can craft your schedule.
- Opportunities for career advancement within our growing marketing team.