Our team at Preservation Resource Center is seeking a detail-oriented and imaginative Content Marketing Specialist. As a cornerstone of our communications strategy, you'll champion our mission to protect New Orleans’ historic architecture, neighborhoods, and cultural identity through compelling content across diverse platforms.
Key Areas of Contribution
- Content Creation & Curation: Develop engaging content highlighting historic preservation efforts, community impact, and advocacy initiatives. This encompasses crafting website copy, newsletters, blog posts, social media updates, and marketing materials.
- Community Engagement: Connect with local stakeholders, cultural organizations, and community groups to amplify our message and enhance audience participation.
- Social Media Strategy: Oversee our social media presence, implementing innovative strategies to elevate brand awareness, stimulate community interaction, and expand our audience base. Ensure content aligns with our preservation goals and resonates with the public.
- Campaign Coordination: Coordinate content for various fundraising campaigns, community events, and preservation projects. Ensure all materials are informative, aesthetically appealing, and align with our overall communication strategy.
- Performance Analysis: Continuously monitor and analyze content performance using key metrics to evaluate effectiveness, refine tactics, and optimize content strategies. Provide regular reports on content engagement and reach.
- Brand Voice Development: Define and implement a consistent brand voice across all content platforms, ensuring authenticity and integrity in alignment with the organization's mission.
Capabilities That Matter
- A proven track record in content marketing, journalism, or communications, preferably in a non-profit or cultural sector.
- Exemplary writing and editing skills with a keen focus on detail and accuracy.
- Fluency in social media dynamics and trends, adept at maximizing platforms for community outreach and marketing.
- Proficiency in content management systems (CMS) and marketing automation tools.
- A deep appreciation for historic preservation, cultural heritage, and community development in New Orleans.
- Ability to collaborate seamlessly with diverse teams, stakeholders, and community members.
Our Commitment To You
The Preservation Resource Center celebrates the vibrant history and architectural legacy of New Orleans. We offer a dynamic and enriching atmosphere, promoting teamwork, innovation, and an unwavering commitment to our mission. Beyond a competitive salary, we provide an outstanding benefits package designed to support your health, well-being, and professional enrichment.
- Generous paid time off encompassing holidays, vacation, and sick leave.
- Extensive health, dental, and vision insurance plans.
- A retirement plan to secure your financial future.
- Access to professional development programs aimed at fostering growth and expertise in historic preservation and marketing.
- Collaborative projects that directly influence community development and preservation efforts in New Orleans.
If you are impassioned by New Orleans' historical tapestry and excel in the sphere of content marketing, we invite you to become part of our dynamic team. Apply with a cover letter, resume, and writing examples that highlight your connection to historic preservation and the power of effective storytelling.