Our mission at Chicago Cares is to amplify the power of volunteering to build a stronger, more unified Chicago. We are deeply invested in storytelling that illustrates community needs, shares our volunteer impact, and inspires greater civic engagement. Due to increasing program demands, we are seeking a dedicated and passionate Content Marketing Specialist who is not only a superb writer but also a strategic thinker with a heart for community service. Your creativity will directly fuel our outreach efforts and deepen our connection with volunteers, donors, and community partners.
Primary Focus: As the Content Marketing Specialist, you will be responsible for crafting compelling content that shines a light on the volunteer experience, our collaborative work with local organizations, and the quantifiable impact we are making throughout the city. This role involves close collaboration with our program, development, and communications teams to build a robust content calendar and craft narratives across all channels that are aligned with our organizational objectives.
Key Responsibilities:
- Develop and manage an engaging content calendar, ensuring alignment with organizational campaigns and priorities.
- Author a range of content, including impactful volunteer stories, informative blog posts, compelling email newsletters, captivating social media updates, and comprehensive annual reports.
- Collaborate closely with community partners to highlight their needs and success stories in our content.
- Analyze content performance data to identify trends and opportunities for optimization, maximizing volunteer engagement.
- Maintain brand consistency and adherence to Chicago Cares style guidelines across all platforms.
- Help expand the reach and impact of our message through creative, multi-channel content strategies.
- Write powerful, compelling calls to action that boost volunteer signups and philanthropic donations.
- Attend volunteer events across Chicago to gather content and first-hand experiences, capturing authentic narratives.
Academic & Professional Preparation:
- Bachelor's degree in Journalism, Communications, Marketing, or a related field.
- Proven industry background in content marketing, with an emphasis on digital platforms.
- Exceptional writing, editing, and proofreading proficiencies.
- Knowledge and experience of social media marketing strategies.
- Familiarity with content management systems (CMS) and email marketing tools.
- Data analysis and reporting capability for content performance.
- Deeply demonstrated passion for community service and social impact, coupled with the ability to translate complex programs into emotionally resonant stories.
The Chicago Cares Commitment To You: We offer a supportive and stimulating working environment where your innovative contributions will have an undeniable and meaningful impact on Chicago. You'll collaborate with passionate team members, engage with the Chicago community directly, and enhance both your communication and marketing skill set. We provide comprehensive health, dental, and vision insurance coverage, generous paid time off for personal and professional development, flexible work arrangements, and robust professional growth opportunities within our evolving organization. We support and encourage ongoing skills enhancement workshops and relevant professional certification programs.