We're looking for a detail-oriented copywriter to join our growing team here in Fresno. This isn't just about stringing words together; it's about crafting compelling narratives that resonate with our target audience and drive meaningful results. Fresno's dynamic business environment, with its blend of agriculture and burgeoning tech, offers a unique landscape to shape stories that matter.
Your Role: Storytelling & Persuasion
- Develop and execute comprehensive marketing campaigns that reflect our brand values.
- Write clear, concise, and engaging copy for various platforms, including websites, social media, email campaigns, and print materials.
- Collaborate with the marketing team to develop innovative content strategies.
- Research industry trends and competitor activities to inform content creation.
- Ensure all copy adheres to brand guidelines and legal regulations.
- A/B test copy variations to optimize performance and improve conversion rates.
- Maintain a content calendar and ensure timely delivery of all projects.
Ideal Candidate: Skills & Strengths
- Proven experience in copywriting or a related field. We value real-world experiences and results.
- Exceptional writing, editing, and proofreading skills. A keen eye for detail is essential.
- Solid understanding of SEO principles and digital marketing strategies. Bring practical insights.
- Ability to work independently and collaboratively in a fast-paced environment. Agility and adaptability is essential in Fresno.
- Proficiency in Microsoft Office Suite and content management systems (CMS). Tech competence needed.
- Bachelor's degree in English, Journalism, Marketing, or a related field. Though, a robust portfolio triumphs academic merit.
- Familiarity with Fresno's unique cultural landscape is a plus. Local insight is a huge asset!
The Upside: Benefits & Culture
We offer a competitive salary, comprehensive health benefits, and a vibrant, collaborative work environment. More than that, we offer the chance to make a real impact in a company that values creativity, innovation, and its people. Enjoy the fruits of a generous PTO policy and paid holidays. Further enhance your scholarly preparation with access to company-sponsored courses and workshops. You'll be right here in Fresno!
Being part of our team means access to:
- Comprehensive health, dental, and vision coverage, ensuring your well-being comes first.
- A generous 401(k) plan with company matching to secure your financial future.
- Paid time off and sick leave for a healthy work-life balance.
- Professional development opportunities to advance your skillset and career.
- A supportive and inclusive workplace where your voice is heard.
Join us as we weave compelling narratives, capturing the essence of Fresno's vibrant stories!