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- Our team in Newark is looking for a skilled content architect to help us craft compelling, conversion-oriented copy. This role isn’t just about stringing words together; it’s about building a cohesive narrative across multiple platforms, speaking directly to our target audience and turning clicks into customers. We operate in a competitive industry; as our Content Specialist, your ability to quickly iterate, adapt, and learn is key to the success of our brand and the campaigns we create. **What You'll Be Doing:** * **Conversion Copy:** Draft direct response ads, sales letters, landing pages, and other campaign assets designed to convert site visitors and prospects into paying customers. * **Platform Agnostic Expertise:** Write and adapt copy to specific marketing channels, be it email, SMS, social media, or offline media, tailoring messaging to maximize the impact on different audiences. * **A/B Testing and Optimization:** Contribute to the design of A/B tests, carefully monitoring the results to identify successful copy strategies and apply the best learnings to future marketing campaigns. * **Data-Driven Strategy:** Maintain a laser focus on marketing performance metrics like clicks, opens, leads, conversions, and ROI; using the numbers to inform your future creative strategy and copy improvements. * **Sales Team Synergy:** Develop content to nurture our customer relationships at every level of our sales funnel by working closely with members of our sales, operations, and executive team. * **Creative Collaboration:** Collaborate with our in-house marketing team to create new creative strategies, explore industry marketing techniques, and generally improve the reach and engagement with our client’s. * **Campaign Performance:** You will work with the management team in order to optimize the output quality for all creative work produced for advertising campaigns, as well as make sure it aligns with each individual client’s needs and brand. **You’ve Got This If:** * You have a knack for crafting messages that grab attention and generate results, as well as at least two years of experience in marketing or a related creative field. * You excel in direct response marketing, including an understanding of principles of effective campaign optimization. * You are adept at analyzing metrics and translating marketing insights into clear, effective creative strategies and improvements. * You consider yourself to be highly motivated to provide consistent results, adapt, and grow into an integral role. **Why Work Here?** We understand the most crucial parts of operating a successful and enduring company are not simply providing excellent service and creative ideas, but also building a workplace culture where every person involved feels valued. Here are some perks of joining our team: * Competitive benefits package including health, dental, and vision. * Generous paid time off, including holidays, vacation, and sick leave. * Flexible work arrangements, including remote options. * A modern workspace in downtown Newark * Training and development programs designed to cultivate growth. * Collaborative and energetic company culture with lots of activities.Newark, NJOn-site, RemoteFull-time, Freelance$50,000 - $70,000 per yearCopywriting, Content Marketing3 days ago