2 jobs found
- Based in Indianapolis, we are seeking a detail-oriented and imaginative Content Marketing Specialist to invigorate our brand's presence. If you're eager to explore how insightful content can resonate within our target markets, and are adept at crafting engaging narratives across various digital mediums, then you're precisely who we're searching for. This role demands someone who doesn't just create content, but also analyzes its performance to continually refine our approach. **Primary Functions & Responsibilities:** * Conceptualize and implement content strategies that are consistent with our brand's identity and SEO guidelines. * Develop comprehensive content calendars to strategically manage output and track engagement metrics. * Compose various forms of content, including blog posts, case studies, infographics, whitepapers, and e-newsletters, aligning all pieces with established branding standards. * Ensure all content is optimized for search engines to maximize visibility and user engagement. * Manage content distribution across platforms, including company websites, social media channels, and email campaigns. * Analyze the effectiveness of each content piece, modifying strategies to enhance future outcomes. * Work alongside external copywriters, designers, and videographers, ensuring content quality and timely delivery. * Engage with community feedback to adapt content strategies to evolving user preferences. **Ideal Candidate Attributes:** * An intellectual foundation in marketing, communications, or a related field. This could include formal degree work or in-depth certifications. Understanding fundamental marketing principles is essential. * Practical knowledge within a content marketing domain, supported by a solid portfolio of previous content endeavors. * A firm understanding of search engine optimization and effective keyword integration strategies. * Outstanding written communication skills; must demonstrate the ability to construct compelling content tailored to varied audiences. * Experience with content management platforms such as WordPress, HubSpot, or similar technologies. * A data-oriented mindset, skilled at using analytics tools like Google Analytics to improve marketing strategies. * Superior organizational skills, including the capability to manage multiple projects under concurrent deadlines. * Collaborative work style; experience collaborating with teams and managing contractors effectively. **Benefits Highlights:** * Healthcare Coverage: Includes medical, dental, and vision plans to ensure the wellness of you and your family. * Generous Leave Policy: Offers flexible paid time off to balance personal and work life. * Professional Advancement Opportunities: We encourage participation in industry events and continuous learning to propel your career forward. * Retirement Planning: Provides a 401(k) plan with an employer match to secure your financial future. * Wellness Perks: Incorporates employee wellness programs to promote a healthy lifestyle. Indianapolis has an emerging healthcare and tech ecosystem - so, it's all about employee well-being. **Our Cultural Ethos:** We nurture a vibrant and collaborative workplace, celebrating both team achievements and individual milestones. Located in the heart of Indianapolis, our office is easily accessible and encourages innovation. We champion the development of original ideas and foster an environment where every team member’s insights are valued. Regular social events and workshops strengthen our community and make coming to work not just a job, but a fulfilling part of your career.Indianapolis, INOn-siteFull-time$60,000 - $75,000 per yearContent Marketing24 days ago
- Our digital marketing group at a growing Indianapolis tech company seeks a talented web content strategist to shape the voice of our products and services. Forget crafting sterile corporate copy; we need someone who can transform complex tech features into engaging narratives that resonate with real people. Think compelling landing pages, blog posts that spark conversations, and user-friendly website copy that boosts conversions. If you're a word wizard who thrives in a collaborative on-site environment, this contractor opportunity could be your next big stage. **What You'll Contribute** * **Content Audit & Strategy**: Dive deep into our existing website content to identify gaps and opportunities for improvement. Develop a comprehensive content strategy that aligns with our business goals and SEO targets. * **Copywriting Excellence**: Craft clear, concise, and compelling website copy, blog posts, case studies, and other marketing materials. Maintain a consistent brand voice across all platforms. * **SEO Optimization**: Implement SEO best practices to improve organic search rankings. Conduct keyword research, optimize meta descriptions, and build internal linking structures. * **Data Analysis & Reporting**: Track content performance using analytics tools (e.g., Google Analytics, HubSpot). Analyze data to identify trends and make data-driven recommendations for improvement. * **Collaboration & Communication**: Work closely with our marketing, product, and development teams to ensure content aligns with overall strategy and brand guidelines. * **Local Flavor Injection**: Infuse your content with the spirit of Indianapolis! Capture the energy of the Indianapolis 500, the charm of Mass Ave, and the innovative spirit of the city’s tech scene. **Skills That Will Set You Apart** * A proven track record in web content creation, demonstrating a strong understanding of digital marketing principles and SEO best practices. * Superb communication skills with a knack for transforming complicated ideas into easy-to-understand content. * An intellectual curiosity paired with adaptability to quickly changing technology. The candidate should display their passion for experimentation, data analysis, and continuous learning. * Practical experience with SEO tools (SEMrush, Ahrefs, Google Search Console). * Portfolio brimming with impactful and engaging content that reflects your creative abilities. **Benefits & Perks (Beyond the Usual)** * A unique chance to build your content presence at a rapidly growing Indianapolis tech organization. * Direct engagement with a creative team that prioritizes experimentation and innovation. * Professional expansion opportunities with continuous learning and development. * Flexible work arrangements for ideal balance. * Competitive compensation packages. If you’re a passionate web content contractor looking to make a real impact in Indianapolis, let’s connect! Your talent in communication, strategy, and SEO knowledge could provide a critical function to our digital marketing group.Indianapolis, INOn-siteContractor, Freelance$30 - $50 per hourWeb Content3 months ago