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- Our team needs a website content strategist in Orlando, FL. As a key member of our marketing department, your central aim will be to mold and guide our digital presence, focusing on increasing user engagement and boosting conversion rates. This role demands not just a knack for written communication, but a broad understanding of SEO standards, data analytics, and web design principles. You'll be integral to establishing a clear, concise brand voice that resonates deeply with our diverse audience. **Key Responsibilities:** * **Content Strategy Formulation**: Lead the strategic conceptualization, development, and execution of engaging content for our websites, aligned with market trends and search engine best practices. * **SEO Enhancement**: Coordinate closely with the SEO team to refine website content for superior search engine rankings. Implement keyword strategies and analyze traffic data to uncover optimization possibilities. * **Data-Driven Insight**: Analyze site metrics via tools like Google Analytics to assess content efficiency. Extract meaningful insights that will guide strategic adjustments. * **Content Creation & Editing**: Produce high-quality, impactful content across various forms, from blog entries to product explanations. Oversee rigorous editorial reviews to preserve brand consistency and quality. * **Collaboration**: Partner with marketing, sales, and product teams to ascertain content requirements and ensure cohesive branding and messaging. * **Competitive Analysis**: Monitor the competitive scene to stay ahead of content trends. Discern and document competitors’ content approaches and formulate adaptive responses. * **User Experience (UX) Enrichment**: Work collaboratively with our UX designers to make sure the content supports an optimal user journey, thus improving website satisfaction and stickiness. **Talents for Success:** * A background in Marketing, Journalism, or a related communications discipline is a strong advantage. * Industry experience in web content strategy is highly desirable. * Understanding of SEO protocols, keyword implementation, and analytics tools. * Top-notch writing, editing, and proofreading expertise. * Familiarity with Content Management Systems (CMS), for example, WordPress, Drupal, or Joomla. * Analytical capabilities, with proficiency in translating website metrics into actionable strategies. * Skills to work collaboratively, sharing ideas efficiently with various internal teams. * Attention to detail in the creation and review of digital assets. * A strong work ethic, capable of managing several projects inside tight schedules. **Compensations & Perks:** We provide a full suite of perks designed for expert career growth and private nicely-being. These encompass extensive medical insurance options, a beneficiant paid time-off policy, and strong possibilities for expert development. In addition, we offer flexible work arrangements that prioritize work-life balance and promote inclusivity. * Comprehensive Healthcare: Medical, dental, and vision plans. * Flexible PTO: Paid time off for holidays, personal days, and vacation. * Professional Advancement: Opportunities for continuous growth and education. * Retirement Package: Robust 401(k) plan with company matching. * Community Engagement: Opportunities to participate in community service initiatives. * Employee Wellness Program: Resources to support overall well-being.Orlando, FLOn-SiteFull-Time, Part-Time$55,000 - $75,000 per yearWeb Content & SEO20 days ago