We're looking for a talented Email Marketing and Web Content Specialist to join our growing team in Raleigh, NC. If you are passionate about crafting compelling email campaigns and developing engaging web content that drives results, this might be the perfect opportunity for you!
Your Contributions: Impacting Our Digital Presence
- Conceive, craft, and deploy impactful email marketing campaigns that nurture leads and boost conversions. Dive into audience segmentation, A/B testing, and performance analysis to continuously refine our approach. Also, do develop a very creative Web Content Strategy!
- Create engaging, SEO-optimized content for our website, blogs, and other digital platforms. Focus on delivering valuable information and improving user experience.
- Analyze campaign performance and make data-driven decisions to improve effectiveness. Use analytics tools to track metrics and generate reports on key performance indicators (KPIs).
- Collaborate with internal teams to ensure alignment of messaging and branding across all channels. Work closely with marketing, sales, and product teams to create a cohesive customer experience.
Qualifications: What You'll Bring
- Demonstrated knowledge of email marketing platforms (e.g., Mailchimp, Marketo, Constant Contact). This is a hands-on position where knowing how to make email sing is the expectation. If you know how to conduct multivariate testing to determine open rates you're even more of an ideal candidate!
- Hands-on experience of SEO concepts and techniques. We need to reach more customers; your mastery of metadata, on-page optimization and related skills will ensure this goal happens!
- Proven aptitude of writing skills with a portfolio of successful email campaigns and web content. The work speaks for itself!
- Superb analytical skills to interpret data and derive actionable insights.
- A proactive mindset, creativity, and eagerness to learn and stay updated on the latest industry trends.
The Perks of Joining Us
We believe that our employees are our greatest asset, and we're dedicated to making our associates successful. This is not lip service. We value people, and encourage the team to grow, innovate, and support each other.
- Competitive compensation package that values you.
- Comprehensive health, dental, and vision coverage to safeguard your well-being.
- Generous paid time off, including vacation, holidays, and sick days, so you are able to take time away from the office and refresh.
- Opportunities for professional advancement and skill augmentation. We support your aspirations and make funds available for ongoing training.
- A dynamic and fun-filled work environment with regular team activities and social events. This is a team where everyone has each others' back.