Our fast-growing SaaS company seeks a versatile Web Content Specialist to help refine our online presence and attract a larger audience in the B2B space. Based in Denver, we are on the cusp of disrupting the digital marketing industry and need a content wizard to join the ride.
We're not just another tech company. We offer innovative digital marketing services, combining creativity with cutting-edge tech. As our Web Content Specialist, your mission is to create compelling content that drives engagement, boosts SEO, and showcases our industry thought leadership. You’ll be creating blogs, articles, website copy, case studies, and social media content that gets clicks. Expect your words to not just be read, but also shared and generate meaningful impact on our customers.
Responsibilities:
- Develop engaging, informative, and original web content that supports our marketing goals. Think blogs that become shareable, website copy that actually converts, and social media snippets that stop thumbs.
- Conduct keyword research to optimize content for SEO and ensure maximum visibility in search engine results. Help our Denver customers discover our brand.
- Work with the marketing team to develop content calendars that reflect current trends and meet business objectives.
- Optimize existing website content to improve SEO performance, user experience, and conversion rates. A digital tidy-up with a creative twist.
- Collaborate with cross-functional teams, including product, sales, and customer service, to ensure alignment and consistency across all communication channels.
- Analyze content performance using web analytics tools and use data to refine content strategies. Data is the fuel for creativity!
Skills & Experience
- A strong portfolio of web content samples demonstrating expertise in writing for different audiences and platforms.
- Proven ability to conduct keyword research, implement SEO best practices, and analyze content performance. Understand Google like the back of your hand.
- Excellent writing, editing, and proofreading skills. We are allergic to typos!
- Familiarity with content management systems (CMS) like WordPress, HubSpot, and Drupal.
- Knowledge of digital marketing principles and best practices.
- Demonstrated experience developing compelling, targeted content.
The Perks:
- Unlimited PTO policy
- Medical, dental, vision, and mental health coverage, from day one.
- 401k with generous matching.
- Paid parental leave for all parents
- Regular professional development opportunities.
- Opportunity to work with a talented and passionate team of marketing professionals.
- A pet-friendly, vibrant office conveniently located near downtown Denver.
- Regular team-building events and social gatherings. (we like to hike in the mountains)
We are committed to creating a culture of inclusivity and respect where all employees feel valued and supported. Join us in reshaping the future of digital marketing in the Rocky Mountain region and beyond!