John M. Potter

Quantum Computing / IT Security / Blockchain / Decentralized Finance: The best way to understand a topic is not to read about it, but to write about it. The act of explaining something helps one connect the dots and commit them to memory. For learning, writing is far better than the passive act of reading. 

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Describe your service in detail...

Blog posts

 Your blockchain brand needs to be seen as unique within the industry. My job is to make perception a reality. I’ll do the research to understand how your customers perceive your product in relation to other blockchains -- and write accordingly. And I’ll incorporate SEO keywords to ensure you reach the right audience as well. 

SEO Copywriting

Looking to dominate the SERPS in your category? I’ll deliver SEO optimized copy that will send you to the top of the results. Whether you already have an SEO strategy or are starting from scratch, I’ll partner with you to ensure your next great customer is a Google search away.

Press releases

  If you want to get noticed, you need to do something notable. Whether you’re launching a decentralized exchange, shaking up a DeFi marketplace, or switching to a new consensus mechanism, I’ll craft a press release that will make the media pay attention.

Web copy

Maybe you need to hit refresh on your whole site. Or maybe there are just a few pages that need a tuneup. Regardless, I’ll work with you to understand your customers, your product, and what makes your brand unique. Then I’ll deliver copy that makes your site professional, compelling, and profitable.

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