Making the copy
Whether you need a wordsmith to overhaul your corporate collateral or just a few headlines for your next ad campaign, I've got you covered. I’ll work with you to understand the goals of your project and the minds of your customers. Together, we’ll make your next project a success.
Maybe you need to hit refresh on your whole site. Or maybe there are just a few pages that need a tuneup. Regardless, I’ll work with you to understand your customers, your product, and what makes your brand unique. Then I’ll deliver copy that makes your site professional, compelling, and profitable.
Your brand needs to be seen as a subject matter expert in your category. My job is to make that perception into reality. I’ll do the research to understand your customers and their problems, delivering engaging blog posts that position you as the expert—and your product as their next logical purchase.
Thirty-percent of the time your customers are online, they’re liking, retweeting, snapping, and commenting. But reaching customers on social media is nothing like running ads or sending emails. I’ll develop an engaging social media presence with copy that connects with your customers where they already socialize.
You have potential customers who are ready to whip out their wallets. They’re practically begging to hear a convincing reason to go with your product instead of the other guy’s. That’s where I come in. I’ll write a compelling pitch for your product, convincing your next great customer to take action now.
Print is not dead, and not all direct mail is junk. Your ideal customer wants to hear from you. Whether it’s a long-form sales letter or a simple postcard, I’ll deliver a message that doesn’t end up in the trash can as soon as it’s out of the mailbox.
It didn’t take long for the email inbox to turn into a wasteland. Your customers hate being bothered — but your product isn’t bothersome. I’ll write engaging emails that stand out from the pack of unwanted messages, giving you and your customers what you both really want.
We no longer have to guess what customers are looking for, they tell us with every online search. Today, we just need crystal-clear copy that answers their questions with your product. I’ll write targeted ads that put your product at the top of their search results.
If you want to get noticed, you need to do something notable. Whether you’re launching a new product, shaking up the C-suite, or making a major brand pivot, I’ll craft a press release that will make the media pay attention.
Customers cruise the information superhighway just like they drive down the interstate. Do your banner ads get noticed, the way a great billboard would? Or is your message passed on by? I’ll write display advertising that makes them pump the brakes and gets your brand the attention it deserves.
Looking to dominate the SERPS in your category? I’ll deliver SEO optimized copy that will send you to the top of the results. Building upon your current SEO strategy or starting from scratch, I’ll partner with you to ensure your next great customer is a Google search away.
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