McKenna Erhardt

Describe your service in detail...

Copywriting

Whether you need a wordsmith to overhaul your website or just a few headlines for your next ad campaign, I got you covered. I’ll work with you to understand the goals of your project and the minds of your customers. Together, we’ll make your next project a success.

Social media

30% of the time your customers are online, they’re liking, retweeting, snapping, and commenting. But reaching customers on social media is nothing like running ads or sending emails. I’ll develop an engaging social media presence with copy that connects with your customers where they already are.

Direct response

You have potential customers who are ready to whip out their wallets. They’re practically begging to hear a convincing reason to go with your product instead of the other guy’s. That’s where I come in. I’ll write a compelling pitch for your product, convincing your next great customer to take action now.

Blog posts

Your brand needs to be seen as a subject matter expert in your category. My job is to make perception reality. I’ll do the research to understand your customers and their problems, delivering engaging blog posts that position you as the expert—and your product as their next logical purchase.

Script writing

By 2020, experts predict that video content will make up 79% of global internet traffic. Investing in your video marketing is no longer a good idea—it’s survival. I’ll write scripts that will help you grab attention in a media saturated world.

Press releases

If you want to get noticed, you need to do something notable. Whether you’re launching a new product, shaking up the C-suite, or making a major brand pivot, I’ll craft a press release that will make the media pay attention.

Search advertising

We no longer have to guess what customers are looking for, they tell us with every online search. Today, we just need crystal-clear copy that answers their questions with your product. I’ll write targeted ads that put your product at the top of their search results.

Email

It didn’t take long for the email inbox to turn into a junk mail wasteland. Your customers hate junk—but your product isn’t junk. I’ll write engaging emails that stand out from the pack of unwanted messages, giving you and your customers what you both really want.

Direct mail

Print is not dead, and not all junk mail is junk. Your ideal customer wants to hear from you. Whether it’s a long-form sales letter or a simple postcard, I’ll deliver a message that doesn’t end up in the trash can as soon as it’s out of the mailbox.

Ebooks and white papers

You’d never ask someone to marry you on the first date. Commitment takes time. That’s why free resources are so effective for lead generation and nurture. I’ll do the research to write a compelling resource you can give away for free—so you can convince your customers to take the next step.

Copywriting

Whether you need a wordsmith to overhaul your website or just a few headlines for your next ad campaign, I got you covered. I’ll work with you to understand the goals of your project and the minds of your customers. Together, we’ll make your next project a success.

Creative Copywriting

If you want whip-smart copy for your next 360 campaign, you’ve come to the right place. I’ll write headlines that sizzle on a tight turnaround. Whether you want an Instagram sensation or you’re kicking it old school with a few print ads, I’ll deliver a campaign that delivers results.

Display ads

When your customers are cruising down the information superhighway at 98 clicks per hour, do your banner ads give them a reason to take notice? Or do they cruise by without a thought? I’ll write display advertising that make them pump the brakes and give your brand the attention it deserves.