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Copywriting is much more than just putting a few words on a piece of paper. In a nutshell, a copywriter must have a wide-ranging knowledge of the client, the client's audience of potential purchasers/users, the various forms of mediums, and many other aspects that go into writing. This would involve placing content in the correct format at the right time while expressing a clear and concise message in the proper tone and language. This is what will effectively reach the most potential buyers/users.
Whether you need a wordsmith to overhaul your interactive website or just a few headlines or a full radio or TV script for your next ad campaign, they all require a practiced and knowledgeable writer. They must have knowledge of your primary audience, its demographics and its psycho-graphics to understand the language and style in which to write and frame the copy to be used. Effective script writing is a combination of art and a science.
Capturing vital information about those who 'search' your Website is of great importance. These are not just 'cold' leads, but potential buyers who have already shown a curiosity and interest in your product! We no longer have to guess what customers are looking for, they tell us with every online search. Today, we just need a crystal-clear campaign designed to offers answers to their questions. I’ll write targeted ads that put your product at the top of their search results.
If you want smart, compelling copy for your next campaign, you’ve come to the right place. I’ll write headlines that sizzle on a tight turnaround. Whether you want an Instagram style sensation or you’re relying on a few print ads, I’ll deliver a campaign that produces results.
Looking to dominate the SERPS in your category? I’ll deliver SEO optimized copy that will send you to the top of the results. Whether you already have an SEO strategy or are starting from scratch, I’ll partner with you to ensure your next great customer is a Google search away.
The design of your Web landing pages along with your print, audial, visible ads will be among the first contacts a potential client/customer will have with you and your product. It is the most important message and impression you will ever have to succeed as a business. It wraps up the entire product and sales message for the initial and permanent impression you will make on someone's mind. You have about 10 seconds to grab the attention of a person in today's busy market place. Use those 10 seconds wisely.
Maybe you need to hit refresh on your whole site. Or maybe there are just a few pages that need a tuneup. Regardless, I’ll work with you to understand your customers, your product, and what makes your brand unique. Then I’ll deliver copy that makes your site professional, compelling, and profitable.
You’d never ask someone to marry you on the first date. Commitment takes time. That’s why free resources are so effective for lead generation and nurture. I’ll do the research to write a compelling resource you can give away for free—so you can convince your customers to take the next step.
If you want to get noticed, you need to do something notable. Whether you’re launching a new product, shaking up the C-suite, or making a significant brand pivot, again , it is necessary to have the knowledge of the media, which media to submit it to, a good idea what kind of "news" they will make use of, as well as the person to whom you should submit it. Personal knowledge of the media people involved is a great plus. It is a real art to craft a press release that will make the media pay attention.
Your brand needs to be seen as a subject matter expert in your category. My job is to make perception reality. I’ll do the research to understand your customers and their problems, delivering engaging blog posts that position you as the expert—and your product as their next logical purchase.
30% of the time your customers are online, they’re liking, retweeting, snapping, and commenting. But reaching customers on social media is nothing like running ads or sending emails. I’ll develop an engaging social media presence with copy that connects with your customers where they already are.
You have potential customers who are ready to whip out their wallets. They’re practically begging to hear a convincing reason to go with your product instead of the other guy’s. That’s where I come in. I’ll write a compelling pitch for your product, convincing your next great customer to take action now.
Print is not dead, and not all junk mail is junk. Your ideal customer wants to hear from you. Whether it’s a long-form sales letter or a simple postcard, I’ll deliver a message that doesn’t end up in the trash can as soon as it’s out of the mailbox.
When your customers are cruising down the information superhighway at 98 clicks per hour, do your banner ads give them a reason to take notice? Or do they cruise by without a thought? I’ll write display advertising that make them pump the brakes and give your brand the attention it deserves.
It didn’t take long for the email inbox to turn into a junk mail wasteland. Your customers hate junk—but your product isn’t junk. I’ll write engaging emails that stand out from the pack of unwanted messages, giving you and your customers what you both really want.
Designing your website can be a very tricky prospect when it is initially set up for various browsers, devices, screen sizes, and resolutions. An excellent design needs to be able to stand up to rigorous testing in as many environments as possible to reach the full potential of your audience. I have many years achieving this very thing with the most accomplished layouts and designs to wow the user while making it easy to navigate. It might take a few iterations to find perfection but in the long run, working with me would be well worth your time.
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