Since 2003, social media has become a constantly evolving way for business owners to interact with prospects and customers. Setting up and maintaining active social media channels allows businesses to attract and engage new prospects, turn followers into buyers, and develop loyal fans and communities online. It’s also a way to facilitate brand management and strengthen customer service. This service involves establishing the client’s presence, with a page or profile, on one or more of the social media platforms. Why It’s Popular: Emerging technology is quickly becoming an essential part of any business strategy and you recognize the competitive edge that results from a strong social media presence.
Buy for $500An autoresponder series - also called sales or marketing funnels (If you were wondering what those buzzwords were) - is sent in response to a prospect subscribing to an email list, submitting an inquiry, or making a purchase. It contains carefully crafted sales copy that leads to deepening the customer relationship and/or driving a follow-up purchase, seminar sign-up, etc. It usually contains 3, 5, or 7 emails, pre-written to engage the customer or prospect. And is strategically set up to go out automatically in a certain sequence within a specified timeframe. How It’s Used: As automated marketing and follow-up, it continues the conversation with prospects or customers. These highly effective, automated emails keep new prospects moving forward and offer previous buyers new products and information. Usually, all emails in the series lead to one main goal or action. Urgency increases with each email sent. The series ends once the desired action is taken. Why It’s Popular: It’s the fastest way to build a relationship with a new customer or prospect, increase revenue, and grow a business. Once set up, it’s completely automated and cost-effective. Customer Value Optimization (CVO) — attracts new customers, increases the size of each sale, gets customers to buy more often.
Buy for $100What It Is: An ongoing account of information, opinions, tips, best practices, and other ideas. A blog is the basic building block for your online content. It provides useful information focused on readers’ problems, questions, and needs. How It’s Used: It’s a perfect forum to promote new products, services, and events, and generate sales. It provides a way to interact with customers and respond to comments and concerns. It increases customer satisfaction through engagement. Why It’s Popular: Businesses are able to fuel their SEO efforts by providing timely and relevant information for their customers. According to HubSpot’s The Ultimate List of Marketing Statistics:2 56% of marketers who leverage blogging say it’s effective, and 10% say it generates the biggest return on investment. Short articles ranked third in B2B content assets that generate best results. Blogs establish a positive relationship with customers and prospects. A blog communicates the brand message and enhances customer loyalty.
Buy for $150