Michael J. Trigg

Chief Sentence Officer (CSO), Handshake Consultants

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Most folks think of copywriters as handsome, good-smelling men and women who create fresh written content for advertising, marketing and descriptive texts and work in chrome and glass offices in New York or LA . However, many very good copywriters dress like 60's hippie drop outs and can write just as or more creative text, ad jingles, taglines, and other creative copy, or more research-based copy, than your standard industry persona. Not saying I am a 60's hippie drop out.

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Creative Copywriting

A creative copywriter provides words and ideas that help accelerate the commercial impact of communications. A creative copywriter is a strategic thinker. Creative copy-writing isn't just about getting information in. It's about getting information out – in an interesting way; and more often than not knowing more about what is required than the client.     

Landing pages

A landing page is a page on your site that is designed to convert visitors into leads. A landing page is different from other pages in that it follows both of these criteria: It has a form that allows you to capture a visitors information in exchange for a desired offer. Simple huh? Not quite!

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Web copy

Good website copy hooks the reader. It tells a story, inspires interest, and compels people to keep reading. More than that, superior website copy subconsciously builds credibility between visitors and the brand. It helps to know  who owns the eyeballs viewing the screen and that is where research plas such an important part. Why try and sell a square peg to a round hole?

Blog posts

A good blog post is about one topic, one story, one idea. Sort of. Before beginning it is best to  figure out exactly what the purpose of the post is. Choosing a mock headline provides some and an impetus to start writing. Good titles are interesting, descriptive, attention grabbing and engaging. And it helps if a post is a little bit contentious or controversial. 

Script writing

Don't let anyone tell you different. Script writing is hard work. Whether it is for a feature length movie, a short or a commercial, dialogue is the most important aspect. Does it sound real? Or, does it sound forced? Is it natural?  I have written a number of scripts and have been an important part of the editing of several scripts and have a good sense of what works and what does not.  

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It didn’t take long for the email inbox to turn into a junk mail wasteland. Your customers hate junk—but your product isn’t junk. I’ll write engaging emails that stand out from the pack of unwanted messages, giving you and your customers what you both really want. And it helps to make to make them fun.

Press releases

If you want to get noticed, you need to do something notable. Whether you’re launching a new product, shaking up the C-suite, or making a major brand pivot, I’ll craft a press release that will make the media pay attention.

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Direct mail

Print is not dead, and not all junk mail is junk. Your ideal customer wants to hear from you. Whether it’s a long-form sales letter or a simple postcard, I’ll deliver a message that doesn’t end up in the trash can as soon as it’s out of the mailbox.

Ebooks and white papers

You’d never ask someone to marry you on the first date. Commitment takes time. That’s why free resources are so effective for lead generation and nurture. I’ll do the research to write a compelling resource you can give away for free—so you can convince your customers to take the next step. If not marriage, at least they may become engaged.

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I love writing for kids. While I have not written a Harry Potter type best seller yet, I still find writing for the kiddie market fun and engaging. If your market is kiddies, I would be happy to be involved.  My kids often ask me when I am going to grow up. Never!


Does your business require financing? Or are your talking to some investors?  If your business plan is weak, has gaping holes or is muddled, you are creating a very bad impression of your company. A good business plan cuts to the chase in the first few pages, the rest is mostly fodder and filler. Does your BP meet the one minute elevator pitch test? If not, contact me.

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