The Copy Queen đź‘‘ I design words that win hearts, change minds and turn casual visitors into raving fans.
My mission as a copywriter is simple: to give your words the influence and persuasion they need to powerfully connect with your people, turn prospects into profit, blog skimmers into subscribers and followers into raving fans. With years of experience at some of the world's biggest advertising agencies (BBDO, TBWA), I have guided KY Jelly in talking their way around taboo, counselled Mylanta through an identity crisis, recruited drivers for Mini Cooper's racing school and advised Metro Supermarkets on breaking into B2B. So if you're in need of some sparkling word nerdery that solves problems, served up with consumer psychology, and a side of business savvy, too, then you're in the right place.
The purpose of Direct Response marketing is to get your customers to take action — buy a product, read your blog post, join a newsletter, refer-a-friend, share an article, any business goal, really! It's an approach that's targeted, trackable, measurable and gets the job done. To make it happen, you'll need to make it personal and persuasive with strong headlines and sales copy that incites action. Luckily, that's where I come in.Â
8 SECONDS!!! That's how long it takes a website visitor to decide if they're into you. So when you’ve done the hard yards attracting traffic to your site, you need to close the deal with compelling web copy designed to INFLUENCE, ENGAGE and INSPIRE PEOPLE TO BUY. Whether you're looking to optimise your Home page to capture attention, refresh your About page to highlight your expertise, or craft the perfectly persuasive Sales page, I've got you covered.
When a qualified lead walks through your digital doors, you need to understand the conversation that person is already having in their own head. And you need to join that conversation, immediately, using words they understand, so they stick around, keep reading, and buy. This moment is make or break. Do or die. Let me help you.
You have one problem. Your dream customers don't know you... yet. So how do you get on their radar and turn them into happy customers? Enter Strategic SEO Copywriting. Wielding quality content as our weapon of choice, I'll make the web work for you by crafting key word loaded content that positions your brand as the industry expert, pushes you to Google's front pages, and helps prospective customers finding exactly what they're looking for (i.e. YOU!)Â
Paid search advertising rockets your site to the front page of Google, literally right under your customer's nose as they search for offerings similar to yours online. All you need is clarity on your key words, and crystal clear copy that answers their questions with your product. And for that, you've got me! :)
Display advertising lets you say hi to your dream customers in their natural habitat as they browse their favourite sites online. Designed to keep you top of mind, a good display ad (i.e. an ad crafted by me!) will use language to pique their interest, persuade and have them taking action in no time.
A well-crafted sales funnel generates sales while you sleep by moving prospects from first glance, through to "I do" in record-breaking time. First, we'll attract them with high quality, relevant content. Then, we sign them up to your email list using an opt-in incentive they cant refuse. Next, we give them all the right decision making info. Then finally, we harness the positive relationship we've built and pitch them an offer they won't wanna resist. BOOM. Money in the bank.
Ready to introduce to a new offering to your customers? Then a sweetly strategic sales email may be just what you need. Perfect for established businesses with an engaged audience looking to kickstart sales of a new product, service or offering.
Nurture and nourish your subscriber base with regular emails that they actually look forward to reading. No junk, no fluff, no waffle, just quality consistent content they won't be able to get enough of.Â
Build a close relationship with your customers - and attract new ones - with entertaining, informative, sharable content that's a pleasure to read. I specalise in writing about health, wellbeing, nutrition, beauty, travel, parenting, feminism, psychology and personal development, but I would also love to tailor something to your needs! And remember: the fresher you keep your site with new and relevant blogs, the more Google will reward you with higher page rankings.
Engage your followers with social media content written JUST. FOR. YOU. No more struggling to make your voice stand out in a sea of same, losing a sale because your content didn't connect, or writing five posts a day desperately trying to get noticed (because, honestly, one great post is all you need). I will help you create connection, nurture your relationships, and convert to sales. Because that's what good social media should do.Â
Video continues to be the fastest-growing media on the web. Nothing else can persuade so effectively, push all the right buttons and send your prospects into a buying frenzy than a well-scripted Video or webinar.
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