Media-Savvy Writer, Editor, Scientist, Primate
Whether you need to overhaul the content on your website or just write a few new, eye-catching headlines, I have you covered. I’ll work with you to understand the goals of your project and to understand your target audiences. Together, we’ll make your next project a success.
Looking to dominate the searches in your category? I’ll deliver SEO optimized copy that will send you to the top of the results. Whether you already have an SEO strategy or are starting from scratch, I’ll partner with you to ensure that the audience you want to reach is a Google search away.
You’ve created a great science education product. You’ve told the world about it. And a bunch of eager science learners have just found your site. What do they see? More importantly, just how hard do they bounce? I’ll write a landing page that makes your future learners stick around and take action.
Your brand needs to be seen as a subject matter expert in your category. It needs to show that it is reputable and accurate. I’ll do the research to understand your audiences and their interests, delivering engaging blog posts that position you as the expert—and your product as something they can count on.
Lengthy works are challenging to read for your busy audience. White papers provide summaries that prepare people to read and learn further. I’ll do the research to write a compelling resource that attracts and informs your audiences.
By 2020, experts predict that video content will make up 79% of global internet traffic. Investing in your video production is no longer a good idea—it’s survival. I’ll write scripts that will help you grab attention in a media saturated world. I have written 36 scripts for Smithsonian live shows!
If you want to get noticed, you need to get some solid press coverage. Whether to announce a new scientific study, describe an upcoming educational event, or recruit people to a citizen science project, I’ll craft a press release that will make the media pay attention.
Maybe you need to hit refresh on your whole site? Or maybe there are just a few pages that need a tuneup. Regardless, I’ll work with you to understand your audiences and what you want to provide to them. Then I’ll deliver copy that makes your site professional, compelling, and educational.
30% of the time your target audiences are online, they’re liking, retweeting, snapping, and commenting. But reaching audiences on social media is nothing like sending emails. It needs to be short and catchy. I’ll develop an engaging social media presence to capture your audiences.
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